March 28, 2016

Why Local SEO Eludes Us…And What We Can Do About It

A commuter, searching for the local coffee shop to start his morning. Local marketing is all about mobile.

By Megan G.

The primary goal of online marketing agencies is to get clients found in Search. Agencies with local focus, such as eGumball, Inc., do so by implementing tools like Google My Business and other local directories. However, traditional modes of SEO (search engine optimization) might not be enough to rank locally, thanks to the ever-increasing presence of mobile tech.

March 23, 2016

Quote of the Month: How to Deal with Stress in the Workplace

“There are three solutions to every problem: accept it, change it, or leave it. If you can’t accept it, change it. If you can’t change it, leave it.”
 – Unknown

By Megan G.

Good day, readers, and welcome to March’s Quote of the Month! We have all dealt with stress-inducing horrors at some points in our lives, and it’s at times like those that I find the above quote so comforting. 

Especially when it comes to your work environment.

March 21, 2016

SMB Guide: The First Step in Local Marketing Strategy

Google My Business logo. Image from Google Play.
By Megan G.

Dear Small Business (SMB) Owners,

Online marketing is easier than you think. It’s not the complicated, behind-the-scenes SEO mumbo jumbo that you might be worried about, even if search engine optimization is partially a background process and an important part of online marketing strategy. 

The thing is, it’s not everything when it comes to ranking. More importantly, background SEO isn’t something that you have to do. Let’s stick to something that the business owner who is perhaps less-than-tech-savvy can do when it comes to digital marketing. (By the way, if you weren't aware, SMB = "small business"). 

When it comes to managing your digital marketing campaign, the first step you should take is to make a Google My Business profile for your company.

March 18, 2016

FCC Conspires With Google: Promoting Fairness or Causing Chaos?

Image Courtesy of:
By Lauren C.

Regulation is here to protect the little guy, right? At least, that’s what the politicians and the activists tell us. So, how many regulations are there? Well, to give you an idea, there was a set regulation record with 2,375 proposed for 2015 alone.

Scared yet? Well, listen to this! There’s a new proposed FCC rule that would hand control of your TV to Google, in order to make TV more “competitive.” Therefore it seems as though regulation is in fact a blessing that exists to protect consumers.

Or is it?

March 17, 2016

Does anybody know what Google “N” will be named?

The mystery of Android N is still present!
Photo courtesy of The HuffingtonPost.
By Nick K.

Google has quite the sense of humor when it comes to dealing with users. In this case, Google seems to be teasing and joking around with Android users over what exactly the latest version of androids software will be called. 

To follow Androids tradition of naming their software after common dessert treats like Lollipop, KitKat, and Marshmallow, Android now has to name the next update, Android N.

March 16, 2016

Innovators of the Month: The Genius Behind Google DeepMind

From left to right: Shane Legg, Mustafa Suleyman, and Demis Hassabis.

By Megan G. 

Who are the founders of Google DeepMind?

To start off, perhaps it’s more appropriate to ask: What is Google DeepMind? For readers unfamiliar with this project, it is a London-based machine learning company that researches and develops artificial intelligence. DeepMind was originally not part of Google but was actually acquired by the mega tech company in 2014.

The masterminds behind this project are Demis Hassabis, Shane Legg, and Mustafa Suleyman, and they are the main subjects of this month’s Innovator post. The most outspoken and well-known of the founders is Hassabis, but all three of these techies are worth mentioning for their amazing work on Google DeepMind and machine learning.

March 15, 2016

Improve Your Online Marketing with the New Google Analytics 360 Suite

By Lauren C.

The nature of marketing has changed over the past few decades. At one time, we learned about a business by word of mouth or by seeing advertisements for it on billboards and in magazines. In the modern era, we have arrived at a stage where internet marketing has become a dominant force. The marketing needs of small businesses have changed dramatically as digital marketing has become the essential way of making a name for you and your business.

Our mobile devices dictate what we buy in ways we could have never imagined. Simply type into your phone “pizza parlor,” and hundreds of locations will show up, with a digital map showing where the nearest one is and where you can find it. Considering that our modern devices often dictate our decisions, Google decided to launch the new Google Analytics 360 Suite, which is a “set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”

Waze’s 4.0 Update Now Available for Android!

Waze and Android have finally been reunited once again!
Photo courtesy of ShowMeTech!
By Nick K.
Since the dawn of the using the internet for navigation purposes, Google has always been on the top, because, well, Google isn’t a firm believer of finishing second place.

Many competitors, like Apple Maps, Waze, and MapQuest have come into the navigation app market over the past few years. At first, these competitors were hardly a threat to Google Maps, but nowadays these competitors have been navigating to a much more successful future. Not to mention, these apps are hot on Google Maps trail with their monthly updates.

March 11, 2016

Revamped Google+ “Create” Could Give LinkedIn A Run For Its Money

A Google+ Creator. Image from G+ Create.

By Megan G.

A social network for industry professionals seeking like-minded fellows. What’s the first site that popped into your head? Maybe LinkedIn, maybe Twitter…but probably not Google+.
Google+ received the short end of the stick in social media when it came to establishing a strong, recognizable identity.

You go to Twitter for news updates or funny quips, to Facebook to stalk your friends, and to LinkedIn more-often-than-not to update your awkward “professional” profile photo into something less cringe-worthy.

But why do you go to Google+? For a long time, many of us didn’t go there, simply because we didn’t really know what Google+ provided for us. However, this might change with the release of Google+ Create, a site that helps you, as a Google+ user, “get in front of people who get you.” 

March 10, 2016

Customer Question of the Month: How Will a Blog Help My Business?

By Justin H.

The word ‘blog’ does not mean the same thing in 2016 as it did in 2006. Years after it became a standard online practice, the word still has a bit of a negative connotation to it. When you hear the word ‘blog,’ you may think of teenagers going in-depth about the inconsequential details of their lunch, or how their most recent road trip was so life changing.

The truth is, blogging is so much more than that. A well-crafted, consistently-updated blog can now be a tremendous asset to businesses of all kinds! Our Tek Shouts! blog has provided updates on all the goings-on within the marketing and tech industries for not only eGumball customers, but industry experts across the land.

March 9, 2016

It’s a Bird, It’s a Plane, It’s Google Destinations!

"Come fly away, let's fly away!" Photo courtesy of
 By Nick K.
Spring time is well on its way and what better to rid ourselves of that spring fever by going on vacation? The only problem is, planning where to travel to and how much everything will cost takes a ton of time. Surely there must be a better alternative here, right?

Thankfully, the internet has spoken and our favorite tech giant has answered. Google has created the perfect solution, Google Destinations!

March 8, 2016

Hound is out of Beta, Voice Assistant Apps Take Advice of a Toddler

By Rina M.

Hound just escaped from its beta stage and is about to take this voice assistance thing to a whole new level. Before you begin to make witty, passive jests about yet another shoddy voice assistant app, let’s dig deeper into this newly debuted platform.

Accompanying Google Now, Apple’s Siri, and Microsoft’s Cortana, Hound declared that they might be a wee bit more awesome than its counterparts.

March 7, 2016

Mobilegeddon Continues: Get Hip or Get Lost

By Justin H.

We’re hip…are you?

Mobilegeddon sounds like something that would end the world but, in reality, it’s a good thing! It represents change, and although many of us resist change, it represents improvement and signifies how we are adapting to the times.

At Tek Shouts!, we have covered Mobilegeddon in all its glory many a time. The latest mobile news further exemplifies the internet’s global shift towards mobile.

So, what is Google up to these days?

March 4, 2016

Google & Nintendo: “Kiddy” Companies Cut From the Same Cloth

By Megan G.

Our little chameleon Google Pegman is at it again. In celebration of the re-release of Legend of Zelda: Twilight Princess for the Wii-U, Pegman has donned the green garb of the series’ famous hero, Link

Image from the official 
Twilight Princess (which is amazing, by the way, if you haven’t played it) isn’t officially re-released until March 10th, so Peg-Link will continue saving the land of…wherever you are in Google Maps…for the next few days. 


This isn’t the first time Google and Nintendo have partnered up for an adorable addition to their mapping app. Back in 2014, Google Maps became littered with wild Pokemon and “anyone with a smartphone or tablet” could try to catch ‘em all! 

March 3, 2016

Three Is For Tranquility: 3 Mobile Apps That Help You Find Your Zen

By Amy Y.

March 3rd is I Want You To Be Happy Day and I would like to share some of my favorite game apps that are relaxing, soothing, and sweet. Feel content during the little lulls in your workday or during your personal quiet time when the day is ending. 

All of these apps are available for iPhone or Android.

March 2, 2016

Disaster Strikes for Google’s Self-Driving Car, Or Not?

The fleet of Google self-driving cars. Photo courtesy of AutoToday.
By Nick K.

This was a sad day for both Google and their self-driving car project, for news broke about Google’s self-driving car “partially causing" a minor accident that occurred February 14, 2016, while it was venturing through the streets of Mountain View, California. 

It seems that autonomous machines do make mistakes after all. But hey, perhaps practice makes perfect?

March 1, 2016

Tek This Out: It’s National Pig Day!

Teacup pigs. Image from Pinterest.

By Megan G.

SOOOOOOEY! Happy National Pig Day everyone! This wacky yet endearing holiday features events at schools, zoos, nursing homes, and sporting events—but, most importantly, National Pig Day brings about “pig parties,” where people tie pink ribbon pigtails around trees and drink pink punch to honor one of the cutest, smartest, and most social animal species around.