By Justin H.
Hey, nice Facebook status! How long did it take you to chisel that out of your block of marble?
That’s a question you’re likely to hear a lot in 2016, if you haven’t already. Social media is not as simple as it once was. Come on, world! Get with the times! New year, new me(dia)!
The fact is, times are certainly changing. The way people promote their brands and reach their audiences is much more complicated than forming a simple tweet or Facebook post. You have to remain up to date with all the industry trends and figure out which sorts of posts resonate better with respective audiences. Since now 65 percent of adults, as well as a whopping 90 percent of millennials use social media, it’s imperative to keep up with the times in your social media marketing strategy.
Here are some points to keep in mind as we turn the calendars to 2016.
It’s Time to Revamp Your Twitter Strategy
Now that you’ve finally perfected the art of the 140-character tweet, your entire world is about to be flipped upside down.
Twitter is expanding the character limit to 10,000, which is the same amount you are allotted in direct messages. This is MADNESS!
For a tech company whose stock has fallen roughly 40 percent since this time last year, this is an outrageously bold move for Twitter. This is like swinging at a 3-0 curveball. This is hitting on an 18 at the blackjack table. Jack Dorsey, you crazy, crazy man.
This new feature should roll out in the coming months, and it’s anybody’s guess how it will be received. Many people aren’t happy about it because it might take away from what made Twitter so unique in the first place.
Now your boring Facebook diatribe about how kale shakes changed your life can inundate people on more social networks! Hooray!
Live Streaming Might be the Theme of 2016
This trend picked up a ton of steam in 2015, and should continue into the new year. Much of this idea was spearheaded by the success of Snapchat, as more and more people gravitate towards video content as opposed to text.
Social media apps such as Periscope and Twitch have carved their own niches in the live-streaming world as well, but keep an eye out for Blab. It’s a video chat app that allows groups of up to four people to interact, while anybody can watch in real time. Users often create their own talk shows, host podcasts, conduct their own interviews, or have casual hangouts.
“It’s a powerful way to get to know people,” marketing professor Niklas Myhr, Ph.D. told CBS News.
Why read 10,000 characters when you can just watch it live? If you want to keep up with the times, you’d better learn to channel your inner Scorsese.
Get Ready for Virtual Reality
Oh, yes! Virtual reality will rear its head into the social media world. It is just starting to gain traction with mainstream audiences due to the commercial release of the Oculus Rift, but it’s obvious this will take video content to the next level.
The younger crowd became enamored with Periscope and Snapchat in 2015 because they were more fun. We’re all tired of mindlessly scrolling Facebook and Twitter timelines to see the same boring content from the same boring people from high school who you’ve yet to unfollow. Imagine actually experiencing other people’s statuses through your own eyes with the magic of virtual reality!
Expect VR to become more engaging as the year goes on, as we all clamor to see the world from other people’s points of view!
What do you think social media will look like a year from now? Do you foresee any trends dominating 2016? Let us know in the comment section!