March 28, 2016

Why Local SEO Eludes Us…And What We Can Do About It

A commuter, searching for the local coffee shop to start his morning. Local marketing is all about mobile.

By Megan G.

The primary goal of online marketing agencies is to get clients found in Search. Agencies with local focus, such as eGumball, Inc., do so by implementing tools like Google My Business and other local directories. However, traditional modes of SEO (search engine optimization) might not be enough to rank locally, thanks to the ever-increasing presence of mobile tech.

March 23, 2016

Quote of the Month: How to Deal with Stress in the Workplace

“There are three solutions to every problem: accept it, change it, or leave it. If you can’t accept it, change it. If you can’t change it, leave it.”
 – Unknown

By Megan G.

Good day, readers, and welcome to March’s Quote of the Month! We have all dealt with stress-inducing horrors at some points in our lives, and it’s at times like those that I find the above quote so comforting. 

Especially when it comes to your work environment.

March 21, 2016

SMB Guide: The First Step in Local Marketing Strategy

Google My Business logo. Image from Google Play.
By Megan G.

Dear Small Business (SMB) Owners,

Online marketing is easier than you think. It’s not the complicated, behind-the-scenes SEO mumbo jumbo that you might be worried about, even if search engine optimization is partially a background process and an important part of online marketing strategy. 

The thing is, it’s not everything when it comes to ranking. More importantly, background SEO isn’t something that you have to do. Let’s stick to something that the business owner who is perhaps less-than-tech-savvy can do when it comes to digital marketing. (By the way, if you weren't aware, SMB = "small business"). 

When it comes to managing your digital marketing campaign, the first step you should take is to make a Google My Business profile for your company.

March 18, 2016

FCC Conspires With Google: Promoting Fairness or Causing Chaos?

Image Courtesy of:
By Lauren C.

Regulation is here to protect the little guy, right? At least, that’s what the politicians and the activists tell us. So, how many regulations are there? Well, to give you an idea, there was a set regulation record with 2,375 proposed for 2015 alone.

Scared yet? Well, listen to this! There’s a new proposed FCC rule that would hand control of your TV to Google, in order to make TV more “competitive.” Therefore it seems as though regulation is in fact a blessing that exists to protect consumers.

Or is it?

March 17, 2016

Does anybody know what Google “N” will be named?

The mystery of Android N is still present!
Photo courtesy of The HuffingtonPost.
By Nick K.

Google has quite the sense of humor when it comes to dealing with users. In this case, Google seems to be teasing and joking around with Android users over what exactly the latest version of androids software will be called. 

To follow Androids tradition of naming their software after common dessert treats like Lollipop, KitKat, and Marshmallow, Android now has to name the next update, Android N.

March 16, 2016

Innovators of the Month: The Genius Behind Google DeepMind

From left to right: Shane Legg, Mustafa Suleyman, and Demis Hassabis.

By Megan G. 

Who are the founders of Google DeepMind?

To start off, perhaps it’s more appropriate to ask: What is Google DeepMind? For readers unfamiliar with this project, it is a London-based machine learning company that researches and develops artificial intelligence. DeepMind was originally not part of Google but was actually acquired by the mega tech company in 2014.

The masterminds behind this project are Demis Hassabis, Shane Legg, and Mustafa Suleyman, and they are the main subjects of this month’s Innovator post. The most outspoken and well-known of the founders is Hassabis, but all three of these techies are worth mentioning for their amazing work on Google DeepMind and machine learning.

March 15, 2016

Improve Your Online Marketing with the New Google Analytics 360 Suite

By Lauren C.

The nature of marketing has changed over the past few decades. At one time, we learned about a business by word of mouth or by seeing advertisements for it on billboards and in magazines. In the modern era, we have arrived at a stage where internet marketing has become a dominant force. The marketing needs of small businesses have changed dramatically as digital marketing has become the essential way of making a name for you and your business.

Our mobile devices dictate what we buy in ways we could have never imagined. Simply type into your phone “pizza parlor,” and hundreds of locations will show up, with a digital map showing where the nearest one is and where you can find it. Considering that our modern devices often dictate our decisions, Google decided to launch the new Google Analytics 360 Suite, which is a “set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”

Waze’s 4.0 Update Now Available for Android!

Waze and Android have finally been reunited once again!
Photo courtesy of ShowMeTech!
By Nick K.
Since the dawn of the using the internet for navigation purposes, Google has always been on the top, because, well, Google isn’t a firm believer of finishing second place.

Many competitors, like Apple Maps, Waze, and MapQuest have come into the navigation app market over the past few years. At first, these competitors were hardly a threat to Google Maps, but nowadays these competitors have been navigating to a much more successful future. Not to mention, these apps are hot on Google Maps trail with their monthly updates.

March 11, 2016

Revamped Google+ “Create” Could Give LinkedIn A Run For Its Money

A Google+ Creator. Image from G+ Create.

By Megan G.

A social network for industry professionals seeking like-minded fellows. What’s the first site that popped into your head? Maybe LinkedIn, maybe Twitter…but probably not Google+.
Google+ received the short end of the stick in social media when it came to establishing a strong, recognizable identity.

You go to Twitter for news updates or funny quips, to Facebook to stalk your friends, and to LinkedIn more-often-than-not to update your awkward “professional” profile photo into something less cringe-worthy.

But why do you go to Google+? For a long time, many of us didn’t go there, simply because we didn’t really know what Google+ provided for us. However, this might change with the release of Google+ Create, a site that helps you, as a Google+ user, “get in front of people who get you.” 

March 10, 2016

Customer Question of the Month: How Will a Blog Help My Business?

By Justin H.

The word ‘blog’ does not mean the same thing in 2016 as it did in 2006. Years after it became a standard online practice, the word still has a bit of a negative connotation to it. When you hear the word ‘blog,’ you may think of teenagers going in-depth about the inconsequential details of their lunch, or how their most recent road trip was so life changing.

The truth is, blogging is so much more than that. A well-crafted, consistently-updated blog can now be a tremendous asset to businesses of all kinds! Our Tek Shouts! blog has provided updates on all the goings-on within the marketing and tech industries for not only eGumball customers, but industry experts across the land.

March 9, 2016

It’s a Bird, It’s a Plane, It’s Google Destinations!

"Come fly away, let's fly away!" Photo courtesy of
 By Nick K.
Spring time is well on its way and what better to rid ourselves of that spring fever by going on vacation? The only problem is, planning where to travel to and how much everything will cost takes a ton of time. Surely there must be a better alternative here, right?

Thankfully, the internet has spoken and our favorite tech giant has answered. Google has created the perfect solution, Google Destinations!

March 8, 2016

Hound is out of Beta, Voice Assistant Apps Take Advice of a Toddler

By Rina M.

Hound just escaped from its beta stage and is about to take this voice assistance thing to a whole new level. Before you begin to make witty, passive jests about yet another shoddy voice assistant app, let’s dig deeper into this newly debuted platform.

Accompanying Google Now, Apple’s Siri, and Microsoft’s Cortana, Hound declared that they might be a wee bit more awesome than its counterparts.

March 7, 2016

Mobilegeddon Continues: Get Hip or Get Lost

By Justin H.

We’re hip…are you?

Mobilegeddon sounds like something that would end the world but, in reality, it’s a good thing! It represents change, and although many of us resist change, it represents improvement and signifies how we are adapting to the times.

At Tek Shouts!, we have covered Mobilegeddon in all its glory many a time. The latest mobile news further exemplifies the internet’s global shift towards mobile.

So, what is Google up to these days?

March 4, 2016

Google & Nintendo: “Kiddy” Companies Cut From the Same Cloth

By Megan G.

Our little chameleon Google Pegman is at it again. In celebration of the re-release of Legend of Zelda: Twilight Princess for the Wii-U, Pegman has donned the green garb of the series’ famous hero, Link

Image from the official 
Twilight Princess (which is amazing, by the way, if you haven’t played it) isn’t officially re-released until March 10th, so Peg-Link will continue saving the land of…wherever you are in Google Maps…for the next few days. 


This isn’t the first time Google and Nintendo have partnered up for an adorable addition to their mapping app. Back in 2014, Google Maps became littered with wild Pokemon and “anyone with a smartphone or tablet” could try to catch ‘em all! 

March 3, 2016

Three Is For Tranquility: 3 Mobile Apps That Help You Find Your Zen

By Amy Y.

March 3rd is I Want You To Be Happy Day and I would like to share some of my favorite game apps that are relaxing, soothing, and sweet. Feel content during the little lulls in your workday or during your personal quiet time when the day is ending. 

All of these apps are available for iPhone or Android.

March 2, 2016

Disaster Strikes for Google’s Self-Driving Car, Or Not?

The fleet of Google self-driving cars. Photo courtesy of AutoToday.
By Nick K.

This was a sad day for both Google and their self-driving car project, for news broke about Google’s self-driving car “partially causing" a minor accident that occurred February 14, 2016, while it was venturing through the streets of Mountain View, California. 

It seems that autonomous machines do make mistakes after all. But hey, perhaps practice makes perfect?

March 1, 2016

Tek This Out: It’s National Pig Day!

Teacup pigs. Image from Pinterest.

By Megan G.

SOOOOOOEY! Happy National Pig Day everyone! This wacky yet endearing holiday features events at schools, zoos, nursing homes, and sporting events—but, most importantly, National Pig Day brings about “pig parties,” where people tie pink ribbon pigtails around trees and drink pink punch to honor one of the cutest, smartest, and most social animal species around.

February 29, 2016

Tek This Out: Celebrate Leap Day With a Google Doodle!

Google doodle leap year 2016

By Justin H.

Happy February 29th! It’s everybody’s favorite day of the year and, in case you hadn’t yet noticed, Google is right at the front of the line for the Leap Day festivities.

Amidst all the cliché gifs and photos of people jumping from seemingly every large company and media outlet on the internet, Google has once again gone the extra step and provided us with an adorable Google Doodle.

February 26, 2016

Why Is Spotify So Amped About the Google Cloud Platform?

By Megan G.

This past Tuesday, uber-popular music app Spotify announced that they are migrating all of their services and data onto the Google Cloud Platform. That’s 2 million playlists, over 30 million songs, the capabilities of their dynamic Discover Weekly feature and all of those user profiles finding a new home in the fluffy GCP.

But why Google? If you have managed to keep up with the ongoing Cloud Wars of the tech industry, you know that praise and partnerships are usually enjoyed by Amazon and Microsoft’s cloud tech. Yet, Spotify has turned to Google and even has gone so far as to say that the tech company’s cloud capabilities are “nearly magical.”

As far as Diane Greene and the rest of the GCP team are concerned, this should come as no surprise.

February 25, 2016

Quote of the Month: Tim Cook

“The only way to get information – at least currently, the only way we know – would be to write a piece of software that we view as…the equivalent of cancer.” – Tim Cook.

By Justin H.

Normally, we’d hit you with a more traditional, inspirational quote for our Quote of the Month article. This installment is inspirational in an entirely different way, as it has come amidst a heap of controversy and, ironically, united many of the giants in the often-divisive tech industry.

February 24, 2016

Google’s Atlas, a Major Breakthrough in Advanced Robotics!

The Boston Dynamics robot fleet! Photo courtesy of IEEE Spectrum.
By Nick K. 

We have previously talked about some lesser known projects that Google and Alphabet are currently working on. One of these projects that stuck out from the rest was the Boston Dynamics projects, which involve the production of advanced robotics. Sure, both Google and Alphabet are working on some revolutionary projects like Project SkyBender, Project Tango, Project Loon, the list goes on. Yet, Boston Dynamics has made an incredible breakthrough with their famous project called Atlas.

February 23, 2016

Apps That Keep Your Safety Charmed on Saint Patrick’s Day

Images from Baltimore Magazine
By Jessie D.S.

March 17th is the day that the whole world goes green—literally. Even those without a drop of Irish blood swimming through their veins don the iconic four-leaf clover and essentially everything they own that is the emblematic Irish green, all while in search of some Guinness, Jameson, Baileys, or some kind of crazy mixture of the three for good olde St. Paddy’s Day.

It’s easy to head out for a night on the town with your main (and only) plan to get home consisting of, “I’ll just make sure I drink responsibly tonight.” However, when you take a step back and truly think about this strategy, there is too much room for error. What is “drinking responsibly,” honestly? 

Do you really know what the scientific difference is between getting home safely, and potentially putting yourself and those around you in danger?

February 22, 2016

It’s the End of the SERPs as We Know It

By Justin H.

I don’t know how much Googling you’ve done today, but if you’ve frequented the search giant at all on this fine afternoon, there’s a chance you’ve noticed something quite different.

What could it be? Did the tech giant change its logo again? Nope.

Did all the fonts change sizes? Not quite.

Did Google’s domain finally redirect to Ask Jeeves?!

Now you’re just pulling guesses out of thin air. If you haven’t figured it out, take a look at the right side of your browser.

February 19, 2016

Google has a Puzzling Discovery About Google Ideas

By Nick K.

First, Google rebranded and separated their massive company into Alphabet and its divisions last year. 

Second, Google expanded upon their current project divisions and added quite a few more projects. 

Third, Google revamped Google+, because it still isn’t dead! 

Next on Google’s list, aside from handling the current, controversial privacy issue, Google has been busy rebranding Google Ideas into Google Jigsaw

February 18, 2016

It’s a Disney Miracle: Google Street View May Allow a Disney World Virtual Tour

Google Trekker camera spotted at Disney World!
Photo courtesy of WDWShutterbug's Twitter page.
By Sasha A.

Imagine seeing the magic behind the expansive Disney World gates without even stepping out of the comfort of your home. Seems crazy right? Well it could be crazy enough to be an actual possibility within the Google Street View world.

According to an article on Orlando Weekly, a Google Street View Trekker was spotted with a group of cast members roaming the land of the Magic Kingdom in Disney World earlier in the month. He was also seen wearing a portable Google Street View backpack on the boat that takes you to Tom Sawyer Island.

A few snapshots of the spectacle caused Twitter to immediately burst with excitement.

February 17, 2016

FBI vs iPhone Encryption: Should Apple’s Tim Cook Yield?

Image from Engadget.

By Megan G. 

This past Tuesday, District Court Judge Sheri Pym has ordered Apple to help the Obama administration hack into the iPhone of one of the San Bernardino, CA terrorists. The judge’s full statement can be read on Gizmodo, but the gist of it reads that Apple needs to bypass encryption and successfully break into the iPhone to access any important information for law enforcement.

Apple’s Tim Cook will not allow it. The CEO has written an open letter to Apple customers and begins the passionate address with “the United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand.” Talk about buzzwords.

Let’s take a look at both sides of the argument.

February 16, 2016

Innovator of the Month: Hiroshi Mikitani

Photo courtesy of Fashion Times.
Who is Hiroshi Mikitani?

By Nick K 

Hiroshi Mikitani is the founder and current CEO of Rakuten. Back before the start of Rakuten, Mikitani realized that there was an untapped market of online shopping that would flourish in the decades to come.

Luckily, Mikitani was correct with his prediction about the large internet boom across the world. To make things even better for Mikitani, he runs one of the most successful, and largest e-commerce websites in the world. Mikitani wants to continue Rakuten’s success until it becomes the number one e-commerce company in the world.

February 15, 2016

What do you Need to Know About the New Google Maps Update?

By Justin H.

We all know how much Google likes to keep everyone on their toes. At Tek Shouts!, we never know what sort of Google and tech news will hit our desks on a given day, with which we love to put our own tekky spin on.

Today, Google announced that it has given Google Maps quite the makeover. Everyone’s favorite travel app has gotten just a little bit better, as has Google My Maps with their fresh new update…but that’s a story for another day!

Luckily for you, the Tek Team is here to break it all down. Here is everything you need to know about the new update.

February 12, 2016

Do you have a Date with Destiny this Year?

Destiny is ready for Valentine's Day! Photo courtesy of
By Nick K. 

For those who are fortunate enough not to have a date this Valentine’s Day or are still searching for one, the Tek Team has come to the rescue and found the perfect solution. 

Why not make this year extra special by having a date with…. Destiny? As clichéd as it sounds, it could be time well spent for those who own a PS4 or Xbox One. Especially because news broke today about a confirmed announcement of Destiny 2 coming in 2017!

After much speculation and rumors about what exactly Bungie was going to do in regards to Destiny, would they just update their current game by continuing to add additional downloadable content, or provide a new game? 

February 11, 2016

Customer Question of the Month: Why Does Ranking in Google Take Time?

By Megan G.

You are an independent business owner who wants to see your brand blossom and SEO seems like the best way to accomplish that. 

You want to see customers coming through that front door, you want to hear your phone ringing off the hook, and you want hits upon hits on your company website—and you want these results NOW.

This is why, when working with a company that specializes in SEO marketing, you might ask in mild frustration: Why does ranking in search engines take so long?

February 10, 2016

Ding Dong, the Wicked Flash Ads are Dead!

Goodbye Flash, and say Hello to HTML5! Photo courtesy of Acodez.
By Nick K. 

Some exciting news broke this morning across the internet that Google will officially ban Flash display ads from their browser later this year! 

We talked about this is fantastic news, not only for web users, but also for those in the tech industry because their lives just got a little bit easier. The days of those pestering and obnoxious Flash ads slowing down your webpages.  

February 9, 2016

Don’t Be a Fool: Use 3rd Party Apps for your Small Business!

Image from Financial Crisis Net

By Lauren H.

How many apps do you have on your smartphone? Twenty, maybe thirty? How many of those apps are for a small business in your area? Probably none of them.

Hopefully! Hopefully, there is not a small local business attempting this impossible mission; gaining local customers through one teeny tiny app they have created.

The truth is, no one downloads a small business app and keeps it on their smartphone for very long. What is the gain for the customer? A few coupons? Your app is not worth the megabytes. And will they even use it? The average smartphone user spends over 95% of their time on their top 10 apps. As a small business owner, you want to get the word around about your company – get some foot traffic! But your own app will not help you.

February 8, 2016

Google SEO: Rethinking and Revising “Content is King”

By Megan G.

When it comes to online marketing and SEO, businesses care about high rankings in search engines. It’s as simple as that. However, how exactly one accomplishes this goal changes from year to year, and sometimes even from month to month. What’s the latest in search engine trends, specifically Google? Short answer: content is still king, but answers are the things to get you high up in search engine results. 

February 5, 2016

The 2016 Presidential Election as Told by Google Trends and Social Media

Photo courtesy of

By Justin H.

Funding a presidential campaign? Simple. Running the United States of America? Walk in the park.

Dominating the search world on Google Trends? Now you’ve got my attention!

The 2016 election has been a hot-button topic for months now due to the eccentricity of most of the candidates. This is not your average, run-of-the-mill group of politicians we have here. These candidates were born to duke it out in the internet age on social media as opposed to sparring with verbal jabs and angrily scrawled notes via carrier pigeons in the 1800s.

February 4, 2016

Superlative Food Delivery for Super Bowl 50

Image from Ranker.

By Matthew E.

It’s finally here; the one day of the year where everyone and their mother is a diehard football fan. Super Bowl 50, our nation’s unsung holiday, is this Sunday. If you’ve got the biggest flat screen in your group of football fanatics, you’ll be expected to host a party worthy of the celebration. And, if you’re like me, you’ve been putting off getting food for your awesome party until the last possible moment.

But this year is different. Our fellow football fans deserve better than greasy pizza and cheap beer. After all, there are no losers allowed in Super Bowl 50, so why buy the standard poker-night food for the game of the half-century? This year, why not treat your partygoers to some food that’s actually worth eating?

February 3, 2016

How Social Media Can Increase Your Profits & Build Your Brand

By Megan G.

According to a survey conducted by InfusionSoft and LeadPages, the top three goals of small business owners’ digital marketing campaigns are, not surprisingly:

     1. Driving sales
     2. Building the brand
     3. Collecting leads

Nearly half of all the business owners surveyed reported that they themselves do marketing for their own companies. This is a huge task to take on in addition to all of the other areas an SMB owner has to worry about, but many small businesses do not have the budget to accommodate a full-fledged marketing team. So, if you are marketing for yourself, what will make your life a whole lot easier?

February 2, 2016

Tek This Out: Google's Pegman Celebrates Groundhog Day

Happy Groundhog Day! We are delighted to say that Mr. Punxsutawney Phil did not see his shadow today as he surfaced from his burrow, which means Spring is coming! Not that it matters…we live in California.

One fellow who was particularly excited about today’s holiday is none other than Google’s Pegman! You may recognize him as the small yellow dude who hangs out at the bottom right corner of your Google Maps screen, eagerly awaiting for you to plop him wherever you like so he can guide you safely to your virtual destination.

This is not his first go-around with a fancy get-up. Pegman knows how to party.
What is a Tek Shouts! holiday post without a few fun facts? Do you ever wonder why we listen to a groundhog in the first place? They can’t even talk.

February 1, 2016

It’s a Bird, It’s a Plane, It’s Project SkyBender!

Google's Project SkyBenders drones in action. Photo courtesy of  TechGiri.
By Nick K. 

Google has always done its part in creating revolutionary projects and technology. From developing more efficient methods in gathering clean energy via “Energy Kites,” to using flying balloons to provide internet access across the globe with Project Loon

Google has its hands on the thrusters to keep flying forward. However, this time around Google has something very exciting up their large sleeves by working on a secret project called Project SkyBender. The name sounds out of this world awesome.

January 29, 2016

Google Maps Takes Over Super Bowl 50

By Justin H.

GMOs are all the rage lately for all the wrong reasons. That’s right Chipotle – we’re calling you out!

Here at Tek Shouts!, we care about a different kind of GMO – the ones that aren’t associated with E. coli. For us, GMO stands for Google Maps Optimization.

In case you haven’t heard, Super Bowl 50 is next Sunday in Santa Clara, CA! We are going to examine the real competition within the competition – who is winning the Google Maps Optimization battle at Levi’s Stadium?

January 28, 2016

Give Better Reactions with Facebook’s New Like Button!

Facebook's new Like buttons! Photo courtesy of PC Mag.
By Nick K. 

Facebook is all about positivity, which is why they allow users to “like” posts, comments, and pictures of their friends since its inception. In recent months, there has been an ever-growing amount of chatter filling with the internet that Facebook is working on expanding their “like” options. Rumors spread like wildfires with Facebook users claiming that the social network would release a “dislike” button. Sadly, that has yet to happen and, at this point, probably won’t.

January 27, 2016

Small Business (SMB) Surveys: Help Us Improve Our Customer Engagement

By Megan G.

As writers for Tek Shouts! and employees of eGumball, Inc., the concerns of our small business clients are a top priority.  It is imperative that both our articles and the services our larger company provides adhere specifically to SMB needs and concerns in the ever-changing digital market.  

January 26, 2016

Digital Marketing Tactics that Everyone Should Know

Image from Viewpoints on Innovation.

By David R.

There is no doubt that we are in the midst of the digital age. You can’t go anywhere without seeing people with their eyes glued to the screen of their smartphone or tablet. Even on date night, we can’t manage to pry ourselves away from the glowing screen of our phones and have an actual conversation.

As we are double tapping and liking away on Instagram and Facebook, businesses have discovered the marketing advantages these applications provide and are laughing all the way to the bank. Even companies that claim they are not online companies, or that they have no online presence, have to focus on online marketing.