Image from Slash Gear.
By Megan G.
Public relations teams are the liaison between customer and company, their marketing communications expertise is the key to making a product relatable on a wider scale. Some brands and products don’t need a ton of PR while others need a little extra help to get the masses on board.
Alphabet (formerly Google) is a vast company with many different divisions branching from it. Aside from Search, Gmail, Maps, and Android, many of Google’s other endeavors go unnoticed by most of the general public.
For instance, while Google might have no problem selling their latest Android phone, the mention of more under-the-radar products like Google Fiber will still draw a confused “huh?” from many a consumer. That might soon change with Google’s most recent re-hire: Gabriel Stricker. He is a long-time public relations guru with previous experience both at Google and Twitter and a colleagueship with Yahoo CEO Marissa Mayer.