December 29, 2015

If Apples are to Apples, Is Tim Cook to President?


By Tonika R.

President George W. Bush, President Barack Obama... and President Tim Cook? According to a press release by rbb Communications, a good amount of Americans would rather have Apple’s leadership team manage our country instead of politicians.

According to Christine Barney, managing partner and CEO of rbb Communications; “...research shows that 57 percent of Americans are more likely to trust a company that consistently offers excellent customer service over one that consistently offers excellent prices.”

In this specific survey, Apple led the race, yet surprisingly fell behind when the three Breakout Brands of 2015 were named. Amazon came in first of the three top brands of 2015.

This was the third year of the annual Breakout Brands survey. Along with asking what brand could run the country, there were also many other factual nuggets that rbb found during their investigation. They wanted to study how consumers interact with brands. Some of their findings included:

  • Americans chose Amazon (25 percent), Apple (15 percent) and Uber (13 percent) as the top 3 Breakout Brands of 2015
  • 52 percent of Americans chose “responsive” when asked to pick the word that best describes companies they most want to do business with
  • 44 percent of Americans think a “live” customer service agent they can speak to in-person or on the phone is essential for them to keep doing business with a company

The rbb survey was taken the same week as the coming Republican party debate, which was held in Las Vegas at the Venetian Resort Hotel. Barney says this politically geared question was asked because of the "unusual electoral cycle and the debates about who is really qualified to run the government."

Courtesy of rbb Communications.

So even though it's tempting, don't start daydreaming about what days of the year you and your family can go to Disney for free and charting your bulk Starbucks orders.

You can also stop trying to figure out what gadgets Apple will give out when they conquer Washington, D.C. with their peaceful and iOS updated coup d'etat.

This study only encompassed 1,000 adults nationally between October 6-9, 2015.

According to a Gallup Poll taken in September 2015, only 38 percent of people surveyed had a ‘great deal and or fair amount’ of “trust and confidence in our federal government/Washington when it comes to handling domestic problems.” Only 45 percent of surveyed people had a ‘great deal and or fair amount’ of trust in government when it came to handling problems overseas. 

Courtesy of the Mintlife blog.

Eric Schnurer is the president of Public Works LLC, a public-policy and management-consulting firm that works with state and local governments across the country. In an article he wrote for The Atlantic, Schnurer states that government should be run like a business.  

“Many businesses have qualities of de facto government (top-down decisions, no consumer voice, little transparency, trampling of individual rights like privacy, and no viable means of escape; as I've written elsewhere, Facebook comes to mind),” says Schnurer. “So it's not too big a stretch to say that governments face pretty much the same challenges as any other business.”

And the business that America should be run by, according to those surveyed by rbb, happens to be Apple. It may be because Apple is a brand that Americans feel they can trust -- even in their government.  

“Understanding how the changing marketplace impacts Breakout Brands is vital in today’s world of social media,” states rbb. Through strategic advertising, and also by just virtue of making excellent products, Apple as a business has quickly, successfully, and deeply connected with their consumers on an emotional level. 

Courtesy of My Tech Bits

So, even though an iPhone, iPad, or i-anything costs hundreds of dollars to have and hold, consumers will eat them up and cherish them more than they cherish their own families. Why? Well, because we as consumers trust that Apple as a company has created a reliable computer system that will have little to no viruses, will run quickly, can access nearly all apps, and basically jump whenever we consumers say jump.

In a USA Today article by Sterling Wong, one of the many ways that Apple (a company that has more cash on hand than the US Treasury) can continually offer a reliable computer system is by spending A LOT of money on creating and designing their flagship products.

“Apple has actually spent some $21.1 billion on capital investment -- or the purchase of manufacturing machinery and equipment -- since the introduction of the iPhone, including some $8 billion in 2012.”

If, like Apple, we were able to get our government to spend its money in all the right places on furthering the creation and design of a free and democratic society, and eliminate the wasteful spending -- among with other things -- then maybe we would be able to have a smoother functioning government.

Apple is probably most visibly already involved in our government regarding the internet privacy of Americans. In Tim Cook’s 60 Minutes interview, all Americans should have the right to privacy from hackers and government security agencies alike. 

Courtesy of Federal Spy Guy on Twitter.
"There's likely health information, there's financial information. There are intimate conversations with your family, or your co-workers. There's probably business secrets and you should have the ability to protect it... And the only way we know how to do that is encrypt it."

Even though Apple is bound by law, like any other company, to hand over information if presented with a warrant, NO ONE but the user has access to the encrypted data, or data held behind an iPhone password lock (not even Apple themselves).

Apple is constantly working on behalf of their users to protect their privacy, which in some sense could be great if they ran the country. Though, Apple’s own privacy and secrecy seems to work against them sometimes. In a statement from their Privacy information page under the tab ‘Government Information Requests’ they state;

“A tiny percentage of our millions of accounts is affected by national security–related requests. In the first six months of 2015, we received between 750 and 999 of these requests. Though we would like to be more specific, by law this is the most precise information we are currently allowed to disclose.”

Even though we as consumers trust Apple to make a good product, would we really want them or any other involved in executive decisions, foreign policy, and or the domestic relations of our country? Maybe. Maybe not. You decide.

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