Image from Slash Gear.
By Megan G.
Public relations teams are the liaison between customer and company, their marketing communications expertise is the key to making a product relatable on a wider scale. Some brands and products don’t need a ton of PR while others need a little extra help to get the masses on board.
Alphabet (formerly Google) is a vast company with many different divisions branching from it. Aside from Search, Gmail, Maps, and Android, many of Google’s other endeavors go unnoticed by most of the general public.
For instance, while Google might have no problem selling their latest Android phone, the mention of more under-the-radar products like Google Fiber will still draw a confused “huh?” from many a consumer. That might soon change with Google’s most recent re-hire: Gabriel Stricker. He is a long-time public relations guru with previous experience both at Google and Twitter and a colleagueship with Yahoo CEO Marissa Mayer.
Gabriel Stricker. Image from re/code.
Stricker is set to become the head of Policy & Communications for Google Fiber, meaning he will handle all of the public relations, public affairs, and communications needs of the product. He’s the guy who will find ways to get everyone excited about Google’s fiber-to-the-premises (FTTP) service!
Still stuck on the importance of PR? Consider Harry Potter. The entire last half of the Harry Potter book series did not need a ton of PR to appeal to a wider audience—people hungered for those stories and did their own research to know release dates, check Amazon pre-order prices, prepare snacks for the midnight release line, etc.
A bookstore packed with folks waiting for their copy of The Deathly Hallows.
Image from Harry Potter and the Deathly Hallows Wikipedia page.
However, the latest development to the franchise, the film Fantastic Beasts and Where to Find Them, will probably need a little more oomph from the PR department to get people other than hardcore ‘Potterheads’ excited to see it. It’s been four years since the last movie, after all, and (thankfully) Fantastic Beasts… doesn’t have an obnoxious “FROM THE WORLD OF HARRY POTTER” header.
The Google Fiber situation is similar in that it requires a little more marketing, explanation, and an even header to let the public know why they should care. You hear “Android,” you don’t think of humanoid robots out to destroy humanity; you think of a Google-powered smartphone. You hear “Fiber,” you think of Dr. Oz’s latest dietary advice.
|No, Oz, not that fiber. Image from Green Leaf Sciences.|
For those of you who still don’t know, Google Fiber provides broadband internet and cable television to select U.S. cities. Much like Google’s OnHub router, Google Fiber seeks to provide a seamless WiFi experience, with “less time buffering and more video chatting, uploading family videos, and playing your favorite games.”
As for the television side of the service, Google Fiber strives to provide a gorgeous HDTV experience, a powerful DVR with 500 hours of recorded TV space, and a remote app for your phone instead of a physical remote control device. No more losing that thing in the crumby depths of your couch!
Image from Much Viral… So Wow.
Currently, Google Fiber reaches Atlanta, Austin, Charlotte, Kansas City, Nashville, Provo, Raleigh-Durham, Salt Lake City, and San Antonio. The acquisition of Stricker to the Google team isn’t the only bit of news that spells out a planned expansion for Fiber.
Earlier this month, Google announced that Fiber announced it has its eyes on more cities, with a whopping four cities in California on that list! Guess what, Irvine? We might be getting that service soon. Go ahead and sign up for their updates on the Expansion Plans page to keep up with Fiber’s progress.
Stricker is quote, “thrilled,” to work with Google in their mission to bring better and faster internet to everyone.
Will you try Google Fiber when it comes to town? Let us know in the comment section below!