Diane Greene. Image from Silicon Beat.
By Megan G.
Yesterday, Google CEO Sundar Pichai cross-posted in both the Google for Work Blog and Google Cloud Platform Blog that his company has decided to invest seriously in their cloud enterprise efforts. The person to lead our favorite internet company to cloud business success? VMware co-founder Diane Greene, who also happens to be a member of Alphabet’s board of directors.
Greene has been hired to run Google’s enterprise cloud business, which encompasses the Google Cloud Platform and the popular applications of Google for Work. While Google was one of the first ever cloud companies and does not lack the enthusiasm or top-of-the-line technologies to foster the GCP and its apps, the company has lacked the much-needed business aspect of cloud computing.
In short, ya gotta make money at it, Google!
Hopefully, this is the first call Diane Greene gets from Sundar Pichai on Monday morning.
Image from Quick Meme.
“This new business will bring together product, engineering, marketing and sales,” writes Pichai of the new cloud computing enterprise. “And allow us to operate in a much more integrated, coordinated fashion.” Not only has Google taken on an enterprise expert, the company has also acquired bebop, Greene’s computer software company that has kept its work so secret and so safe, even Gandalf the Wizard would be impressed.
Here are three reasons why acquiring Greene and her small, secretive company was a smart move for Google.
bebop and VMware Lend Cloud Enterprise Expertise
According to their LinkedIn page, bebop.co is “all about making it easy to do things well and maximize people’s productivity… through deep support for sharing, communicating, and making decisions.” Whatever it is those mysterious engineering folks do, it is somehow related to cloud computing and enterprise.
Former CTO at VMware Steve Herrod says bebop’s engineering team will offer “a ton of enterprise DNA to Google,” which the company desperately needs.
Tech giants like Amazon and Microsoft are way ahead in the money-making side of the cloud business, and Google cannot afford to waste any more time. Google Apps for Work has been their only move in the enterprise, and, let’s be honest, it’s tough to beat Microsoft Office at that game.
However, with former VMware powerhouse Greene at the head of their cloud business, and her bebop team hard at work, Google certainly has a fighting chance.
Image from Eise Everywhere.
VMware is a company that unifies “private, managed and public clouds into one hybrid cloud,” creating a platform for clients to do everything from calculating risk to engaging with customers over mobile-cloud applications.
Diane Greene’s experience at VMware brings all the cloud enterprise expertise Google could need. As R “Ray” Wang of Constellation Research says, Greene “can deliver consumer-grade experiences but enterprise-class scale and platform thinking.”
Hopefully, in the same way that Google My Business has become more accessible and relatable for the average business owner, cloud computing at Google can become a more customer-friendly product under Greene’s leadership.
Google Expands its Arsenal of Well-Liked Leaders
CEO Sundar Pichai is another Googler known
for his likeable nature.
Image from Sundar Pichai’s Google+ page.
Being wildly experienced is always a plus, but Diane Greene is also one of the most likeable leaders in Silicon Valley. She is a respected player in both the Valley’s corporate and startup communities.
She moves “in the industry’s most elite circles,” according to The New York Times, thanks to the prolific presence of VMware’s products in the corporate enterprise world.
Yet, Greene also makes time to act as an angel investor for many tech startups.
Greene’s involvement with “cash-cow” of corporate businesses, as well as promising startups, gives Google the chance to market its cloud software to two very valuable audiences. Those blossoming startups will undoubtedly have the need for the affordable, large-scale cloud platform that Google is bound to produce, and larger corporations are always looking for ways to stay ahead in tech and increase productivity.
It seems that the more likeable the Google team gets, the more profitable their business will be in the long run!
Google 2020, the Cloud Company
Embrace the promise of cloud computing.
Image from Fusion Magazine.
Google cloud boss Urs Holzle said earlier this week, “the goal for us is to talk about Google as a cloud company by 2020.” Although Google is behind in enterprise, Holzle asserts that Google’s cloud growth rate is “probably industry-leading… and we have lots of enterprise customers.”
He’s not blowing smoke, either. Google boasts ownership of applications like Google Docs, Drive, Gmail, and Calendar, which are all cloud-based apps that people rely on every day. Moreover, Google’s computing infrastructure is so efficient, programmers can operate at lower costs, and that boon trickles down to customers.
Combine the “amazingly sophisticated technologies” of Google’s current cloud setup with the business-savvy Diane Greene, and you have quite the powerful combination.
Even though Google is behind, the cloud is still new to the tech industry. Think of when smartphones first became a thing in our culture. People thought the iPhone was the unbeatable smartphone on the market, but now Google Android has become the most popular operating system in the world. Amazon, Microsoft, and IBM have had their early successes, but Google is prepared for yet another win—despite being late to the party.
What cloud-based applications do you use day-to-day? Let the Tek Team know in the comments!