October 13, 2015

Innovator of the Month: Seth Godin

By Justin H.

Who is Seth Godin?

Seth Godin is an author of 17 books, a professional marketer, public speaker, entrepreneur, and a blogger who runs one of the most successful marketing blogs on the web. He launched Yoyodyne in 1995, a company that organized contests and hosted online games to market various companies to web users. Soon thereafter, Godin sold the company to Yahoo! for around $30 million and subsequently became Yahoo’s Vice President of Direct Marketing.

In 2006, he launched Squidoo, a community-based website that allowed users to create pages for different subjects of interest. The site was one of the 500 most visited sites in the world in 2008, and was acquired by HubPages in late 2014.

Presently, Godin runs a weekly podcast on Earwolf called Startup School, where he guides entrepreneurs through a workshop to help them build their dream businesses. He also published short, whimsical posts on his blog, daily. Honestly, what doesn’t he do?

Fun Facts about Seth Godin

-          In 2008, Godin offered a six-month MBA program at his office. He invited 27 applicants to his office, where he had the candidates spend two hours interviewing one another. Along with Godin, they all put their heads together to determine everyone’s favorite candidates. A group of nine candidates won, and eventually graduated in 2009.

-          Working with Godin is unlike working with anyone else. In a story on Entrepreneur.com, 2013 intern Tim Walker described the tone that Godin set. “There were no rules that said you had to do something…It was like a Montessori school. It’s this amazing mix of ‘We have sh*t to do and we’re going to get it done, and you’re not going to be very comfortable because you’re going to be pushed out of your limits, and I’m going to be holding you to account and there’s no messing around.’ And then mixing that with, ‘And I’m going to cook all of you lunch every day and tell you wonderful stories to inspire you and show you that it’s OK, whatever you’re feeling in this situation.’”

-          In 2012, Godin launched a project for his next book, The Icarus Deception: Why Make Art? He launched a Kickstarter campaign that raised more than $250,000 from readers in just the first week, which eventually secured him a book contract with his publisher. It was the most successful book project ever done this way.

Why Godin Will Go Down in History

Godin truly flipped the script on everything we thought we knew about marketing and entrepreneurship. His unique and insightful opinions have turned him into a brand all his own, and has enabled him to charge tens of thousands of dollars just to speak at events.

The world needs more people like Seth Godin. His greatest gift to this world, and what will likely establish his legacy, is all the time and effort he puts into helping other people. His weekly podcast directly lays out the tools for 30 entrepreneurs on their ways to success, and his books and blog posts inspire millions. Seth Godin is making it his due diligence to ensure that the next generation becomes all it can be. Because of that, he truly is changing the world.

Do you have an innovator you’d like Tek Shouts to write about next month? Let us know in the comment section!


  1. Has Seth Godin a weekly podcast? I didn't know that. I know that he has a long-standing blog. Have you read his book Linchpin?

    1. Hello Martin,

      Yes, he does! It's well worth the listen, as it is a wonderful resource for all entrepreneurs, writers, etc. We have not read his book Linchpin, would you recommend it?

      Thank you for commenting!

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