By Justin H.
Google has flipped the entire tech industry on its head with its announcement of the new parent company Alphabet, which will allow Google to reorganize and properly assign different projects and endeavors to their respective companies. Google will now become a more streamlined version of its former self while operating under the almighty Alphabet. Surely there are many questions left to be answered, but one in particular is very interesting.
Why does the Alphabet logo look like it was designed in ten seconds?
If you head to the new company's website--which is adorably located at the URL abc.xyz since Alphabet.com is already owned by BMW--you will see its plain logo tucked away in the top left corner of the site.
The logo sports a surprisingly generic font, much like Google. It is also uniform red, the polar opposite of Google's colorful scheme. Reasons as to why they went this route are pure speculation at this point, but Alphabet's simplistic approach makes a lot of sense for a number of reasons.
This infographic from FastCompany.com details many different aspects of color when it comes to company logos. That decision goes far beyond choosing whatever colors the owner is fond of. Each color evokes a different emotion, and choosing the wrong one could actually doom your business from the start.
An astonishing 84.7% of consumers cite color as the primary reason they bought a particular product. The color red often stimulates people to take risks, and arouses feelings of power and energy. Business powerhouses such as CNN, Coca-Cola, Toyota, TIME and Heinz are just a few that have done just fine sporting a traditional red logo.
Take a look at this old Hotwire logo below. It has since been changed to become more simplistic. The subtle airplane in the "o" was an ode to their service of travel booking. The logo itself gives you a strong idea of what the company does, which isn't such a good thing if the business wants to wear as many different hats as Google and Alphabet does. Keep that in mind when it comes to designing your company logo!
Why So Simple?
These photos from Business Insider tell the whole story on where company logos are headed, particularly in the tech industry. Over the years, you'll notice each one has gradually become less complicated
It just goes to show that once you establish a brand, with that brand comes a certain credibility and image that needs to be upheld. Graphic design tools also allow much sleeker designs than past days, but nearly every company goes with a classier and simpler design over time.
|Yahoo became less cartoonish over time, and now goes with a simple purple font just like Alphabet.|
|Google's font also got progressively more professional, although they spice things up with bright colors.|
|Perhaps the most extreme example of this idea, Microsoft's logo became much easier on the eyes.|
If you are starting a business, or have already created one, it is imperative to have a look at other businesses in your respective industry. It's a copycat era, but there is plenty of room for individuality despite logos becoming increasingly more generic. As a business, it is better to sell products or services based on the actual value of what you provide, as opposed to making a quick buck by catching someone's eye with an egregious logo like 1975 Microsoft.
Does your company logo stand out in the right way? Why do you think the industry is veering more towards simplicity? Feel free to let us know in the comment section!