|Photo Courtesy from Contract Hire and Leasing.|
By Nick K.
If you are not aware yet, this past Monday the Internet exploded over the announcement of Google’s parent company, Alphabet. Alphabet is the result of Google’s business restructuring and overhaul. See the diagram below!
Alphabet has not been live for a week to the public yet, and there are some noticeable issues with its logistics. For example, if you try visiting Alphabet’s website to learn more information about it, you would enter Alphabet.com into your search bar, correct?
|Photo courtesy of Business Insider.|
Unfortunately, the issues for Google’s Alphabet do not stop there. Sources such as Tech Crunch have noticed that @alphabet is also taken by another user, who has no relation to Google, as well as @alphabetInc with a capital “i,” which is already taken by another company. In addition, i100’s website pointed out that the domain “Facebook.com/Alphabet” is also taken by BMW.
According to the New York Times, BMW has hammed another nail in the coffin by refusing to sell their Alphabet.com domain to Google. BMW has also capitalized on their recent explosion of website traffic with the creation of their “own alphabet,” which you can see below.
|Photo Courtesy of Alphabet.com.|
It is a clever response from BMW by saying that Alphabet is “more than a name to us.” It will be interesting to see how the disagreement between Google and BMW will progress. Perhaps BMW eventually will sell off the Alphabet.com domain to Google for a large sum of money? Maybe once the dust of Google’s Alphabet settles, users will begin to ignore the domain name difference and a new wave of website domain names will begin.
Do you think that BMW should sell their Alphabet.com domain to Google? Please feel free to let us know in the comments below!