August 31, 2015

Google Finds Ways to Promote Location-Based Advertising Using Map Technology

By Lauren C.

Google is known for working on secret gadgets and projects. Do they keep certain projects like Google Glass 2.0 under wraps to make more of a splash when they are finally revealed? Or maybe Google is so sneaky because they, like every other tech company, understands that certain ideas may be great in theory, but cannot work in the current market.

Such is the fate of Google Here, a secret project Google recently nixed. Google Here focused on locally-based advertising through the use of Google Maps and beacon technology. It provided a channel for businesses to communicate with customers based on their location. For example, if a person happened to be next to a restaurant, their phone could buzz to offer a discount or special deal for that location.

August 28, 2015

Game Changing Tips From Google Maps

By Nick K. 

It has been commonly accepted that Google Maps is the go-to app for directions, regardless of platform. Other map apps like Apple Maps and Waze have provided some nice competition for Google and are still trying to create an overall better map experience. Yet, despite these improvements, Apple and Waze are still not able to keep up with Google Maps.

Google Maps always seems to know the fastest route to create a more advanced map and navigation application. In fact, Tech Insider has shared plenty of game changing tips on navigation via Google Maps:

Here is a list of Google Maps tools which the Tek Team found to be the most useful to ensure a simple, stress-free user experience while navigating to your destination:

August 27, 2015

Quote of the Month: Ronda Rousey

Photo courtesy of

“When I was in school, martial arts made you a dork, and I became self-conscious that I was too masculine. I was a 16-year-old girl with ringworm and cauliflower ears. People made fun of my arms and called me “Miss Man.” It wasn’t until I got older that I realized: These people are idiots. I’m fabulous.” – Ronda Rousey, Brainy Quote

Is any woman on top of the world more than mixed martial artist Ronda Rousey? The current UFC women’s bantamweight champion is an Olympic bronze medalist in judo, sports a 12-0 UFC record with 9 of her 12 fights lasting less than one minute, and also starred in recent blockbuster films such as The Expendables 3, Furious 7 and Entourage.

She even has something in common with eGumball Inc.! Like us, Rousey is a proud advocate and fundraiser for the Black Jaguar White Tiger Foundation.

August 26, 2015

Google Can Help You Avoid Potholes on the Road

Image from SmartWorld.

By Joseph A.

We’ve all been there. Driving down the street, listening to some music, when all of a sudden--a sudden drop on one side of your car, a bellowing thud echoing throughout, and a jarring movement that smacks you against the headrest.  It’s safe to assume we’ve all run over potholes at one time or another.  In some cases they’re merely a small bump, but larger ones can damage cars and potentially harm drivers. Since it is impossible to predict when and where the next potholes will pop up, Google is taking matters into their own hands with a potential pothole detection software that can be incorporated into GPS systems.

Google has filed a patent for a way to track potholes across the United States, using your car's GPS navigation system and other sensors to detect damaged portions of a road. Once that information is processed, it is put into a database where it can be used it to determine a less bumpy path.

August 25, 2015

Acquire a Taste for This New Google Maps Feature

By Lauren C.

Being a food enthusiast has gotten more exciting in the digital age. Taking pictures of delectable items and posting them to our favorite social media sites has never been easier, all thanks to those nifty camera phones. Finally, there’s a way for us foodies to come together and celebrate our menu choices no matter where we eat or what we decide to indulge in.

Luckily, Google decided to join the food frenzy long ago. It began with Google’s failed experimental service, Tablescape, which used to serve as a way to funnel content that was tied to Google+. Tablescape was a method for users to upload pictures of food and place them into different categories, i.e., cheesy, vegetarian, etc. However, the experiment didn’t last, and Tablescape shut down a few months after it began.

August 24, 2015

6 Easy Ways to Improve Your Writing

By Justin H.

As with all things in life, becoming a great writer takes a lot of time and effort. We’re talking about practice.

Anyone can put words on a page, but not all can tell a story. A select few have the ability to weave a web of verbal art that fully grabs a reader’s attention, while others have to put in overtime to reach that level.

Fortunately, there are many ways to go about improving those skills. Some of the most correctable mistakes are oftentimes what hold back writers from reaching their full potential. It takes much more than just paying attention to your 8th-grade English teacher blathering on about structured paragraphs, conclusions and grammatical mumbo jumbo.

As if you remember what conjugates and relative clauses are anyway.
Whether you are a blogger, author, screenwriter, or any other verbal wizard, keep these tips in mind next time you work on your craft.

August 21, 2015

‘The Right to be Forgotten’ Is Getting Out of Hand

An invisible man in a business suit crosses his arms with the text "the right to be forgotten" and "has it gone too far" next to him.
Original image from Kim Komando

By Megan G.

Remember Google’s spat with the European Union?  The headlines had been quiet as of late… so much so that it seemed the EU had been satisfied in its Right to be Forgotten (RTBF) crusade, for Google has been actively removing links in compliance with the EU’s decision.  That silence was short-lived.    

As of August 18th, The Guardian reports that the Information Commissioner’s office has ordered Google to remove current news stories about the Right to be Forgotten, because they reference to a 10-year-old offense now protected by it.  Yep.  Google must remove links to stories about RTBF removals because of the RTBF.    

Very meta. 

August 20, 2015

ICYMI: Tek This Out!: How Do You Imagine the Future of Google’s Alphabet?

The Google Logo on a building.
Photo courtesy Deutsche Welle.

Ever since the Internet’s floodgates opened after the announcement of Google’s Alphabet, there has been nothing but speculation and confusion regarding how everything works.

To clear up what Google and Alphabet looks like before and after the reorganization, check out The Telegraphs example

August 19, 2015

eGumball, Inc. Employees Volunteer at Non-Profit Organization, Giving Children Hope

eGumball, Inc. employees participate in warehouse work for Giving Children Hope.

Irvine, CA. August 29, 2015. eGumball, Inc. partnered with Giving Children Hope on Thursday, August 13 in Buena Park, CA. Giving Children Hope is a non-profit organization that provides third party organizations with resources for vulnerable children and families in local communities and around the globe.

Five enthusiastic employees packed food into backpacks for underprivileged children in the Orange County area, which were distributed to local schools. By the end of the day, employees had packed 150 backpacks full of fresh food and other canned goods so the children had meals for the week. Everyone had a great time, and were happy to make a difference for those children in need throughout the local community.

August 18, 2015

Innovator of the Month: Larry Page

Google cofounder and Alphabet CEO, Larry Page.  Image from 9to5Mac.

By Megan G.

With the headline-stealing powers of Google’s recent restructuring, stories on Google’s Alphabet  (or Alphabet’s Google, I should say) has been peppering our favorite publications.  Titles range from “how will this affect Google,” to “what does this mean for Google users,” to “why choose the name ‘Alphabet,’” and… “Wait, how is BMW involved?” 

One of the most delightful articles to come out of this buzz is from Business Insider, a profile on the life of Sergey Brin, Google cofounder and now Alphabet’s President.  The Tek Team thought it was appropriate to highlight the achievements of his other half in business, Larry Page. 

August 17, 2015

3 Things Local Businesses Can Learn From the Troubled Fate Of Google+

The Google+ logo over a graphic of circles in the Google logo colors.
Photo courtesy from IT Pro Portal

By Nick K.

Whenever there is a success or failure in business, there is always a lesson that can be learned from it. In many cases, this lesson can be in the form of advice or a tweak in business strategy to ensure that the same issue doesn’t cause your own business to suffer from unnecessary problems. In this particular case, the Tek Team would like to discuss Google+ and talk about what lessons you and your business can learn from its many hefty amount of successes, and disappointments.

August 14, 2015

New Consumer Behavior Continues to Drive Google’s Development

An office worker holds his mobile phone over open laptop, ready to work.
Courtesy of:

By Joseph A.
Recently, Google Product Managers discussed the company’s view of how information retrieval has changed with the rise of smartphone usage.

They call it “micro-moments,” the idea being that, as smartphone use continues to shoot up, consumers increasingly interact with their phones across search, social media, and email, as opposed to prolonged periods of time in front of a desktop.

This belief represents a shift from the traditional “sit, browse, and do” desktop mentality  of the early internet days, where discovery, research, and action were typically performed in a single sitting while connected to an internet device.

According to Google, more searches are done on mobile than on desktop in many countries nowadays, including the United States, Japan[m1]  and United Kingdom.

Google’s micro-moment perspective suggests that discovery and research are happening much quicker now  thanks to mobile devices, while action often takes place later on a larger screen such as a laptop or tablet device.

August 13, 2015

Tek This Out! Who is the Rightful Owner of the Alphabet Name: Google or BMW?

The Alphabet Logo over the Google Logo.
Photo Courtesy from Contract Hire and Leasing

By Nick K.

If you are not aware yet, this past Monday the Internet exploded over the announcement of Google’s parent company, Alphabet. Alphabet is the result of Google’s business restructuring and overhaul. See the diagram below! 

Alphabet has not been live for a week to the public yet, and there are some noticeable issues with its logistics. For example, if you try visiting Alphabet’s website to learn more information about it, you would enter into your search bar, correct?

August 12, 2015

Why Did Google Choose Such a Simple Business Logo for Alphabet?

The logo for Google's parent company, Alphabet.

By Justin H.

Google has flipped the entire tech industry on its head with its announcement of the new parent company Alphabet, which will allow Google to reorganize and properly assign different projects and endeavors to their respective companies. Google will now become a more streamlined version of its former self while operating under the almighty Alphabet. Surely there are many questions left to be answered, but one in particular is very interesting.

Why does the Alphabet logo look like it was designed in ten seconds?

If you head to the new company's website--which is adorably located at the URL since is already owned by BMW--you will see its plain logo tucked away in the top left corner of the site.

The logo sports a surprisingly generic font, much like Google. It is also uniform red, the polar opposite of Google's colorful scheme. Reasons as to why they went this route are pure speculation at this point, but Alphabet's simplistic approach makes a lot of sense for a number of reasons.

August 11, 2015

Customer Question: How Does Social Media Improve My Online Presence?

The "Customer Question of the Month" eGumball, Inc. logo.
By Joseph A.

Whether you are operating a brick-and-mortar company or an online service, thoughtfully employing social media can help you increase your visibility, profits, and customer base. 

One key is carefully linking your social media activity to your business strategy. But how can you do that in a practical, yet interesting way for your customers.

Here are a few pieces of advice:

1. Choose the Proper Platforms and Strategies

It might be tempting to follow the latest social media trends and jump on whatever platform is being talked about the most. However, maximizing your social media use means choosing the platforms and practices that best suit your core business strategy. For instance, it may or may not make sense for your company to update its Twitter account every hour; what works for one company may not have the same effect on yours

August 10, 2015

Google Products Like YouTube and Google Maps Are Becoming More Kid-Friendly

A young girl sits cross-legged and plays with her smart tablet.
By Megan G. 

Last December, VP of engineering at Google Pavni Diwanji was interviewed by USA Today and asked about the company’s upcoming initiatives for 2015.  She revealed that Google was going to create family-friendly versions of its products, an initiative created in response to the growing number of Google employees who were starting families.  

This initiative would include everything from Google Chrome, to Gmail, to YouTube, and even Google Maps, the latter two being their most recent child-friendly projects.

How has YouTube become more family-oriented and how would a child-friendly Google Maps work?  Let’s explore both of those ideas in this Tek Shouts article!

August 7, 2015

Driver Safety Improves With the New Google Maps Night Mode Update

A screenshot of the new Google Maps "Night Mode" Update
Photo Courtesy of

By Lauren C.

Looking to avoid nasty traffic congestion by driving at night? You may beat the traffic, but there are certain risks that are associated with driving at night; especially if you suffer from poor eyesight or chronic fatigue. Luckily, thanks to a new update to the Google Maps iOS application, your night travels just became a lot easier.

This new update to the Google Maps application, also called “Night Mode,” ensures that the risks associated with using the app at night are greatly decreased. Night Mode allows the user to opt for a darker display on the map app, rather than the bright, glaring white light that is now the default option.

Though it is a very minor tweak, the science behind the update is solid. According to research, there is evidence that using darker lights at night are better for improving your vision. That’s why blaring the television in a dark room makes your eyes do wacky things. We aren’t meant to process light that way, especially in a very dark area or car while performing the important task of driving.

August 6, 2015

Tek This Out: Tesla's Robotic Snake Car Charger

Every once in a while, a new groundbreaking innovation takes the technology industry by storm. Whether it be the light bulb, computer, television, or iPhone, we are all fascinated by the latest mind-boggling invention.

Tesla fits right into that category. Not only do their electric cars run without gas, but they are also unbelievably stylish and safe to drive.

On the other hand, technology does produce some eye openers. Take Tesla's new metal robotic snake charger, for example.

It is still in its demo stages, but this creepy self-charging device is designed to attach right to your wall and magnetically charge your Tesla on its own. Founder Elon Musk mentioned a while ago that something like this was in the works.

August 5, 2015

3 Reasons Why Google Should and Should Not Buy Twitter

Twitter Logo versus the Google Logo
Photo courtesy of  CNA Finance

By Nick K.

A few months ago, the Internet shared rumors about the possibility of Google purchasing Twitter. Well, like with most Internet news, many users' set out to research these rumors. This week in particular, it seems like most users opinions and professional articles go into great lengths to argue 
why Google should or should not buy Twitter.

For the past couple of months, Twitter has been in deep water as a result of some big name employees jumping ship to other companies like Dropbox and YouTube. This includes their CEO Dick Costolo. To make matters grimmer, Twitter’s stock prices have dropped 33% from last year and the company’s value is down to about $17 million, according to Business Insider.

After conducting much research across the Internet and reviewing both arguments, Tek Shouts! has compiled a comprehensive list to organize the speculations all in one place!  

August 4, 2015

Tek This Out: 3 Local Networking Opportunities OC Entrepreneurs Won’t Want to Miss!

A women networks with a two male colleagues, and everyone is enjoying a glass of wine.
Some of the best networking events are business-casual.  Image from @Midwest.

By Megan G.

Networking may be one of the most intimidating aspects of fostering a successful business career—but it is a crucial one.  Even though selling your product, services, and essentially yourself can be an anxiety-ridden challenge, it’s important to know what opportunities are out there and to tackle them with chutzpah!  

After all, a business isn’t a Business unless people know about it, right? 

When you’re starting off as a small business or entrepreneur, it is especially important to remain relevant in your local sphere.  As marketing company from Irvine, eGumball’s local audience is the business owners of Orange County.  We are always happy and eager to provide helpful, relevant information to our clientele, which is why we’ve compiled a short list of some affordable, accessible events that every OC entrepreneur can attend.

August 3, 2015

Google Maps Introduces New Updates for iPhones

Google Maps displayed on a smartphone over a physical map and digitized pin.  The pin is saying, "Google" in a speech bubble.
Courtesy of:

By Joseph A.

If you’ve grown tired of Google Maps constantly guiding you onto heavily-congested freeways and are looking for a more reliable alternative, all you have to do is update your iPhone. That’s right, it really is that simple!

A man in a suit bites his car's steering wheel in frustration.
No more need for road rage! Courtesy of:

The new Google Maps for iOS (4.8.0) brings iPhone owners a set of tremendous new features that were previously only available for Android users.

Android’s update from June 2015 included a variety of new features including public transportation routes, real-time updates, and even a Timeline of places you’ve previously visited.