July 27, 2015

The Evolution of Google+: 3 Important Updates

A woman lounges in a rainbow hammock and checks Google on her smartphone.

By Lauren C.

Many have written about the impending decline and demise of Google+. Experts and critics from across the board have proclaimed that the social networking platform is continuing to wither away before our very eyes. In fact, there are over 224,000,000 search results when you search the query:“Is Google+ dead?” Many of the answers conclude in a clear and loud: YES.

We, the Tek team, have explored the demise of Google+, and reiterated the reasons why Google will not allow Google+ to simply disintegrate into social networking heaven. Our suspicions now appear confirmed with an update from the Google Blog, which explains the changes that will be made to Google+ in the upcoming months. Here are three of the most important updates:

1. Continuing to add new features such as Google Collections. Nick recently explored this latest upgrade to Google+, which allows users to categorize their videos, posts, and photos by specific topics. We aren’t sure yet what other new additions will come about in the next few months, but there’s no doubt that Google will come up with many more exciting features.

2. Moving existing features around. Google will also modify existing features and consolidate specific entities on Google+ in order to make them more effective. For example, certain elements of Google+ Photos have been moved into the Google Photos app, and location sharing will be added to Hangouts and other Google apps as well.

3. Users no longer need a Google+ profile. Users have been frustrated with the fact that they need a Google+ profile in order to utilize other Google products. Google recognizes this concern, and in the next few months, will make a significant change. A Google account will be the only requirement for users to share content and communicate with other contacts across different web entities. The first platform to make this change will be YouTube. Also, the Google account won’t be followable or searchable by other users, which is a change from the original Google+ profile.

Google Recognizes User Complaints about Google+

The biggest takeaway from the changes being made to this social network is that Google wants to preserve the Google+ brand, but respond to their users’ concerns. They recognized the significant underlying problems with Google+, and are working to ensure certain, deserved complaints are addressed.

Most importantly, it appears that Google is moving away from trying to compete with other social networks such as Facebook, as those efforts have clearly failed. As one commenter so correctly said, “The network can now presumably focus on what its most passionate users agree it is good for: discovering great content and accounts to follow.” The Tek Team will continue to keep track of where these updates take Google+ in the next few months.

What do you think the future of Google+ is? Do you believe these three changes will help or hurt Google+? Let us know in the comments!

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