June 5, 2015

3 Google Apps That Your Business Can’t Live Without

Photo courtesy of auvitech.com.

By Justin H.

A good business owner will use all tools that could be an asset to his or her business. Of course, if you are an avid reader of Tek Shouts!, you know all about the benefits of Google Maps and Google My Business! But what other services are there to help generate sales and boost productivity?

You’ve likely heard of them before, but few people actually utilize these products to their full capabilities. Here are three Google apps for small business owners that you’re probably missing out on. 

Google Calendar

How helpful could a calendar really be?

While far from being the most elaborate or aesthetically-liberating app, Google Calendar serves a vital purpose. Time management and procrastination are two issues so many people struggle with, and Google has done a great job creating a tool to mitigate that.

What makes Calendar so useful is its versatility, a trait that many Google apps share. It features Google Maps integration, which is great for service businesses that must make sure drivers reach destinations on time. You can put an address into a Calendar event, and then with one click your driver can get directions. Calendar can also integrate with Gmail and provide business reminders.

At Tek Shouts!, we have recently begun using Calendar ourselves, where we schedule all of our blog posts and other events. It helps immensely with organization, and sure beats having post-it notes all over the computer screen!

Google Drive

Save yourself money on a paper shredder with Google Drive. Better yet, save some trees!
Cloud storage has become increasingly more efficient, as you can now seemingly pull up any document you own on any device you’d like. Small business owners undoubtedly have a mess of documents to keep track of, but with Drive you could go entirely paperless should you choose to do so.

Drive is also home to Google Docs, which is Google’s cloud-based answer to Microsoft Office. It will help you organize everything within Drive to keep you another step ahead of the organization game.

This virtual filing cabinet can store a whole lot more than a physical one- and is much easier to move when your lease is up! Setting up folders in Drive is a piece of cake. You can arrange separate ones for invoices, billing statements, tax forms, credit card statements, and anything else you have to keep track of as a small business owner.

Google Keep

Android users will love Google Keep, if they haven’t already been clued into its advantages.
Much like Drive, Keep is designed to reduce stress by organizing anything and everything. When you own a business and have to be in so many different places at once, this kind of app comes in handy.
Keep is essentially a to-do list app. While simple in its design, it packs quite a punch. You can store voice reminders, texts, photos, and much more. The app has only been around for a little over two years, but has quickly become a staple amongst techies and fandroids.

A recent update has made Keep friendlier for small business owners. Now, they are able to share content and collaborate with other businesses. This product is outstanding for keeping everyone up to speed on a project or meeting, and eliminates any possible confusion about what each team member should be doing. The search feature has also been organized better to group shared items by color or type.

Surely your business is doing great on its own, but it never hurts to explore other methods of getting work done more efficiently. These three apps are designed to make your life less hectic and improve the productivity of the entire business. You don’t want to miss out!

Have you used any of these Google apps? What other tools are helpful when running a business? Feel free to let us know in the comments section!


  1. I didn't know about the Google Keep App!!

    I did know about the other ones you mentioned.

    Using the right tools, to help you run your business, in the best way possible, is definitely essential to maximize success!

    I will try the Google Keep App now! ... thanks to this post! ;)

    Thank you for sharing this with us!

    Have a great week!

    Cheers! :D

    1. Hi Freddy,

      Google Keep is great! It's surprising that it doesn't get much more attention. Although simple, it is certainly an outstanding tool to help business and productivity. Hope you like it. Thank you for the comment!

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    1. Very cool! Thanks for sharing that with us. Feel free to subscribe to our email list above for more updates :D