May 11, 2015

On the Couch or at the Café: Google Won’t Let You Go Hungry

By Lauren C.

Love getting food delivered or avoiding waits at the newest restaurant? Google is yet again taking advantage of our desire for convenience through the launch of their new restaurant delivery and appointment booking system, which will allow users to make reservations and appointment bookings through an online dashboard.

Here’s what we know so far:

1. Options for days. Through Google Search and Google Maps, businesses can add the ability for customers to order food, reserve tables, and book appointments. Different types of businesses can be incorporated within this update, such as doctor’s offices, restaurants, and hair salons.

2. Google My Business will be involved. Though it is not yet finished, the feature will be directly placed on Google My Business, meaning My Business will become an even more important tool for local businesses. If you are a local business that wants to also offer this service, you can fill out this Google form.


3. Google has third parties. Google has made it clear that when the update is added on to Google My Business, the searcher will see an intuitive, third-party booking feature on their dashboard where they will be able to make their reservation or book an appointment.

4. Companies want to partner up. According to Linda Buquet’s assessment of the update, there are already four partners who are a part of Google’s appointment/reservation booking launch- including Grubhub.com, Eat24.com, Delivery.com, BeyondMenu.com, and MyPizza.com.

5. The feature is invisible to some. For the time being, Google has decided to keep the update strictly to mobile phones, and only in the United States. However, with the news last week that Google is bigger on mobile than desktop for the first time, Google’s decision to start this appointment launch on mobile before desktop is probably a smart one.

So why did Google decide to launch this feature now? Perhaps because we are looking at a future where picking up the phone to make an appointment may be too much to ask. As scary as that sounds, if everyone is able to order through a simple online dashboard, other businesses will want to be a part of it simply to stay competitive. At the end of the day, Google understands that convenience sells, and in turn, businesses have to make their services as convenient as possible.

So get ready to order. Whether you want to eat on the couch and binge watch Netflix, have a nice evening at a new restaurant, or make a doctor’s appointment with your phone, Google is making competitive strides at an all-inclusive and universal way of getting the services you need.


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