|Photo courtesy of b2bnn.com|
By Justin H.
If you’re not getting criticized, are you really pushing the envelope? Google+ has been the most polarizing social media platform since its inception. Pundits and analysts alike continue to find any reason to put the final nail in its coffin and throw dirt on its grave.
But it’s still kicking!
Sure, Google+ has had some big swing-and-miss features in the past. But recent additions such as Google+ Collections and other social media endeavors will continue to get people on board the Google+ train. Every new addition is just another sign of life.
Why Does it Matter?
Google+ is never going to be the social media conglomerate it set out to be. The company tried to create one multitalented site that could satisfy everyone’s needs. The problem was that Google+ was decent at everything without being great at anything.
A couple years in, Google+ is still finding its footing. Google’s senior vice president of products, Sundar Pichai, recently spoke with Forbes.com disputing the notion that Google+ has flopped.
“Google+ has always meant two things for us,” Pichai said. “There’s the stream in the product that you see.” Google+ also created a way for the company to ensure users were signed in to all Google services with “a common identity across our products. The second part was in many ways more important than the first part. That part has worked really well for us,” he said.
But how far does that identity reach? It has been reported that around 90 percent of Google+ profiles have no public content. That sounds insane, right? But when you have over 2 billion accounts, it’s actually not that much. Google+ still has over 300 million active users, which is more than Twitter and on par with Instagram.
So Long Local Search,
Google+ local search was definitely not one of Google’s biggest assets, but it was still an effective tool for finding duplicate business listings on Google+. The feature has been taken off Google+’s navigation bar, making it more difficult for you to find Google reviews.
Why did they do this? As we recently detailed here on Tek Shouts!, Google Collections is the new kid on the block - and some feature had to pay the price. Google+ local search will be missed, but users can perform similar functions on Google Maps instead. Collections has much more to offer, allowing users to group similar topics into sections, much like Pinterest.
This is another step Google+ has taken to find its place in this big scary social media world. Collections will be a hit due to its simplicity and visually interesting setup. The feature also falls right in line with Google’s idea of amalgamating all your needs into one place.
It Will Not Die
Google could have easily pulled the plug on Google+, but the fact that they are sticking with it tells you they refuse to give up hope. Google+ will continue veering towards photos and streams, the two areas where it has been most successful.
In other news sources, have you heard that Google+ has literally risen from the dead? Well, at least on Twitter. The social platform joined Twitter four years ago, and yet Google+ just posted its first tweet. Is it just a coincidence, or do they want the world to get ready for a big year ahead in the Google+ realm?
Google+ never died. It just didn’t make sense for a while. Through the maturation process, we have been given more and more features that all combine to form one quality social media platform.
Is Google+ dead to you? Are you aware of all its wonderful features? Let us know in the comment section!