May 6, 2015

Google+ Is Still Very Much Alive, and It’s Not Going Anywhere

A Google+ gravestone picturing 2011 - ?.  In the background is a misty graveyard.
Photo courtesy of b2bnn.com


















By Justin H.

If you’re not getting criticized, are you really pushing the envelope? Google+ has been the most polarizing social media platform since its inception. Pundits and analysts alike continue to find any reason to put the final nail in its coffin and throw dirt on its grave.

But it’s still kicking!

Sure, Google+ has had some big swing-and-miss features in the past. But recent additions such as Google+ Collections and other social media endeavors will continue to get people on board the Google+ train. Every new addition is just another sign of life.


Why Does it Matter?


Google+ is never going to be the social media conglomerate it set out to be. The company tried to create one multitalented site that could satisfy everyone’s needs. The problem was that Google+ was decent at everything without being great at anything.

A couple years in, Google+ is still finding its footing. Google’s senior vice president of products, Sundar Pichai, recently spoke with Forbes.com disputing the notion that Google+ has flopped.

“Google+ has always meant two things for us,” Pichai said. “There’s the stream in the product that you see.” Google+ also created a way for the company to ensure users were signed in to all Google services with “a common identity across our products. The second part was in many ways more important than the first part. That part has worked really well for us,” he said.

But how far does that identity reach? It has been reported that around 90 percent of Google+ profiles have no public content. That sounds insane, right? But when you have over 2 billion accounts, it’s actually not that much. Google+ still has over 300 million active users, which is more than Twitter and on par with Instagram.


So Long Local Search, Hello Collections


Google+ local search was definitely not one of Google’s biggest assets, but it was still an effective tool for finding duplicate business listings on Google+. The feature has been taken off Google+’s navigation bar, making it more difficult for you to find Google reviews.

Why did they do this? As we recently detailed here on Tek Shouts!, Google Collections is the new kid on the block - and some feature had to pay the price. Google+ local search will be missed, but users can perform similar functions on Google Maps instead. Collections has much more to offer, allowing users to group similar topics into sections, much like Pinterest.

This is another step Google+ has taken to find its place in this big scary social media world. Collections will be a hit due to its simplicity and visually interesting setup. The feature also falls right in line with Google’s idea of amalgamating all your needs into one place.


It Will Not Die


Google could have easily pulled the plug on Google+, but the fact that they are sticking with it tells you they refuse to give up hope. Google+ will continue veering towards photos and streams, the two areas where it has been most successful.

In other news sources, have you heard that Google+ has literally risen from the dead? Well, at least on Twitter. The social platform joined Twitter four years ago, and yet Google+ just posted its first tweet. Is it just a coincidence, or do they want the world to get ready for a big year ahead in the Google+ realm?

Google+ never died. It just didn’t make sense for a while. Through the maturation process, we have been given more and more features that all combine to form one quality social media platform.


Is Google+ dead to you? Are you aware of all its wonderful features? Let us know in the comment section!

6 comments:

  1. Hi Tek,

    I agree with you - Google+ is a great social network that is only growing!

    I see a lot of people online, who underestimate Google+ and don't really care to build it. That is a big mistake, because Google+ has a lot of potential if you work it right.

    You should be building up your Google+ followers, the more the better. It only takes consistency!

    Awesome post man! ...

    Thanks for the info!

    Have a great week!

    Cheers! :D

    ReplyDelete
  2. Hello Freddy!

    Neglecting Google+ certainly does not mean it is irrelevant. It would behoove any business to create a profile and remain active on it. Its new features and constant innovation are just making it more and more beneficial to users. Building up followers is not the easiest thing in the world, but we are getting there! We make sure to post all of our blog posts on there. We are also a big fan of the communities!

    https://plus.google.com/101877161741170353003/posts

    You have a great week as well! Thank you for the comment.

    ReplyDelete
  3. Great post! Yeah Google+ seems to be the black sheep of social media now days but it has some powerful advantages that should be used by every marketer.

    What I love about it is that it is not as strict as facebook.

    Really enjoyed your article Tek, thank you and have a great day.

    ReplyDelete
    Replies
    1. Hello Justin,

      Sometimes being the black sheep can be a good thing! Google+ is still finding its footing, and will only continue to get better. It is exciting to see where it will go in the future, but it is definitely not in danger of dying out. You’re right, Facebook has gotten overly strict. It’s nice to be able to feel free on Google+, especially as a blogger or marketer.

      Thanks for the comment!

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  4. Great article. I really like google plus and the information that I get from its communitites. I look at the motivational communities, health and fitness for all personal development. I think one of the biggest promblems google pkus has is its layout. Its layout us not really attractive a simple. You can do too much. Instagram and twitter are really simple media platforms. Google plus can still be used for promoting and marketing use business in many ways as well, but you have to be smart about it

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    Replies
    1. Hello Lawrence,

      You present a great point about the Google+ layout. Sometimes, doing less is more. They continue to push the envelope and add new features, but they are not always easily accessible or obvious. We love promoting our company blog on the communities! It is so easy to find like-minded people and build a solid following. Thank you for the comment!

      Delete