April 27, 2015

Will Google Glass 2.0 Have What it Takes to Succeed?

The Google Glass Logo next to a happy Google Glass user.  A metropolitan city is in the background.
Photo courtesy of dailytech.com

By Justin H.

Because the first installment of Google Glass shattered immediately, there are very few people holding their breath for version 2.0. For those of you who still have faith, the good news is that your patience will soon be rewarded! The Wall Street Journal has announced that 2.0 is on its way.

According to Glass’ own Google+ page, the search giant inked a deal last May with luxury eyewear extraordinaire Luxottica. You may not have heard of them, but Luxottica is the company that designs Oakleys and Ray-Bans. At least now if the technology and convenience behind the project isn’t compelling, users won’t look like “glassholes” again.

The real question at hand is whether Google Glass 2.0 will succeed or become another widely-criticized gimmick


Google Glass was a lot of things, but discreet was not one of them. A big improvement that appears to be in the works is that users will be able to choose their own designs so they don’t have to look like cyborgs. “Earlier this year, we launched the Titanium Collection, designed by the Glass team. Between frames, shades, and colors, there are over 40 different ways for Explorers to make Glass their own today,” said the Google team in the aforementioned Google+ post.

Google’s current designs are limited, but the deal with Luxottica will surely add plenty more options. Luxottica’s Mr. Vian also has one eye on the future, which has to be encouraging for Glass fans.
In the previous WSJ piece, he stated “In Google, there are some second thoughts on how to interpret version 3 [of the eyewear]. What you saw was version 1. We’re now working on version 2, which is in preparation.”

An upgraded design will hopefully eliminate the invasion of privacy issues that plagued Glass 1.0.


Details have been few and far between regarding the features and technology involved with the new project, but here is what we know so far:

Version 2.0 will be cheaper so it appeals to a broader demographic. It will also feature longer battery life, improved sound quality, and a better display. According to Engadget.com, it will be powered by Intel, a company that is also affiliated with Luxottica.

It’s hard to conclude much when we’ve been given so little. Glass 1.0. This patent that leaked on 9to5google.com depicts what the product might look like, but it still doesn’t tell much.


We must not forget that Glass 1.0 was a prototype. The fact that Google and Luxottica are already planning for version 3.0 indicates that they are in this for the long haul. Google certainly felt the backlash, so it is good that the company is being so protective of the next installment. Expect a much-improved version of Google Glass when it resurfaces, whenever that may be.

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