April 30, 2015

Quote of the Month: Eric Schmidt

“I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal.” –Eric Schmidt, Brainy Quotes

Today’s quote comes from the executive chairman of Google, Eric Schmidt. In an interview, he attempted to relay the passion and mystique behind the use of all maps, and why map obsession continues to become more popular. Given the vast amounts of geographical diversity throughout all of the corners of the globe, it remains fascinating that so much of the world can now be seen through a simple click of the mouse or a search query in an app.

After cartographers and explorers spent years mapping out the earth for us in paper form, we now have digitalized maps that utilize the most advanced technology and features to give us more pinpointed results of where places are. Businesses can also use Google Maps and Google Earth to market their business through local search optimization. The sky is the limit!

April 29, 2015

Is This Site the New Pinterest?

A gray background that has Google Collections platform with a blue and gray diamond, with a blue box with a yellow lightbulb on it, a green box with a magnifying glass, and a red box with a miniature calendar on it.
Image courtesy of Droid Life
By Nick K.

Imagine watching your friend’s computer screen as they scroll through tiles of photos containing vibrant colors of picturesque backgrounds and lists of “Do it Yourself” projects provided by local small businesses. You look away from the computer screen for a moment and when you glance back, the screen is entirely different. It looks as if your friend is on his profile page where he saved all of his photos, but in addition to this, there are now tiles of written blogs that your friend has composed.

It almost seems like your friend was using a social media platform similar to Pinterest, yet it had the capability to publish and post blogs. As you try to make sense of what social media platform your friend is using you think, “Could such a platform that is part Pinterest and part Blogger really exist?”

Google+ Receives an Upgrade

Upon recent development news, Digital Trends has confirmed that such a social media platform will be created by Google. The details of the project are very limited at this time but sources like Droid-Life report that it will be called Google Collections, and be a part of Google+. In addition, The Windows Club said Collections will be accessible via Google+ circles, which is where you would normally view Photos, Hangouts and more.

April 28, 2015

Tek This Out!

A yellow lightbulb with an eGumball, Inc. logo on it with a grey background.
How often have you been caught browsing various blogs and Internet news sites for several hours only to find a couple of trending articles? 

What if you are pressed for time to search for the latest Internet topics?

If only there was a much simpler way to go through the content of the Internet to find the latest trending, high-caliber articles.

Luckily, there is a solution—Alltop!

Alltop is a content curation website that focuses on the latest Internet trends, much like an “online magazine rack of the web.” They cover a wide range of topics, which includes the top blogs and articles from around the web. Alltop also answers the “now” questions, such as what is occurring right now around the world. Further, if you are looking for a specific topic, you can type it into the search bar in the top right corner of their home page.  

April 27, 2015

Will Google Glass 2.0 Have What it Takes to Succeed?

The Google Glass Logo next to a happy Google Glass user.  A metropolitan city is in the background.
Photo courtesy of dailytech.com

By Justin H.

Because the first installment of Google Glass shattered immediately, there are very few people holding their breath for version 2.0. For those of you who still have faith, the good news is that your patience will soon be rewarded! The Wall Street Journal has announced that 2.0 is on its way.

According to Glass’ own Google+ page, the search giant inked a deal last May with luxury eyewear extraordinaire Luxottica. You may not have heard of them, but Luxottica is the company that designs Oakleys and Ray-Bans. At least now if the technology and convenience behind the project isn’t compelling, users won’t look like “glassholes” again.

The real question at hand is whether Google Glass 2.0 will succeed or become another widely-criticized gimmick

April 24, 2015

4 Major Google Projects From This Week You Need To Know About

Image from Collection Picture.

By Megan G.

Google is constantly going on adventures through tech, pop culture, and history, and this past week has been no exception.  In the past five days, they have tinkered with their smartwatches, offered new tours via Google Maps, and even released an ambitious cellular service set to compete with the most formidable players in the phone carrier industry. 

Interestingly enough, all of these recent updates have something to do with Google Maps.  Read on to learn more about the four major news stories from our favorite tech giant from this past week.

April 23, 2015

Tek This Out!

Two otters floating in the oceans, holding paws so they don't float away from each other.Is there a more adorable animal than the sea otter? These fuzzy little guys are the largest members of the weasel family, and also have the densest fur in the entire animal kingdom. They have up to a million hairs per square inch, all of which are waterproof to help them survive in the Northern Pacific Ocean.

Those may be some fun tidbits, but it’s just the tip of the iceberg. Otters are so adorable that they even hold hands when they sleep. This is done to prevent them from drifting apart from each other in the water.

Otters travel in groups known as “rafts” while eating, resting or sleeping. There can be up to 100 of them in a raft, all holding hands to make sure everyone is accounted for.

As if otters weren’t cute enough already. Now we have to find out they even have adorable personalities? If only they had them at the pet store.

April 22, 2015

Google’s Mobilegeddon Part 2: Apocalypse Now

#Mobilgeddon in white text over a hand holding a smartphone.  The mobile user is taking a photo of a fiery comet hurtling towards a metropolitan city.
Courtesy of: Search Engine Land

By Lauren C.


The day has arrived. The Panic has set in. Bigwigs and SEO experts across the country have been uttering breathless remarks about the impending havoc that Google’s mobile update will cause. According to Bill Nagel, chief marketing strategist and co-founder of Google Premier SMB Partner-Netsertive, “We have received a lot of concern from our customer base, I think because of all the news and warnings. Google is really serious about this.”

So the concern is real. Mobilegeddon is a Google algorithm update that discriminates against non-mobile-friendly sites, but is it really as frightening as its nickname implies? Earlier, we explored the potential effect that Mobilegeddon could have on non-mobile friendly sites. Now that the day of doom has arrived, it’s important to see the actual impact that Google’s algorithm has had.

Money and Influence Can’t Buy You Love

It’s easy to assume that big names wouldn’t be affected as much by Mobilegeddon as smaller mom and pop business sites. Smaller businesses often don’t have the resources nor the need to create the savviest site possible, and they often have designs that are simply functional, at best. However, there were quite a few big names who have been hit hard by Google’s algorithm update. Whether it affects their revenue and rankings is yet to be seen.

April 21, 2015

eGumball, Inc. Sponsors and Walks for the Make-A-Wish Foundation!

Employees from eGumball, Inc. posing for a photograph in front of their booth at the Make-A-Wish Foundation's Walk for Wishes event.
eGumball, Inc. employees and their family members all ready to walk!

By Nick K.

eGumball, Inc. was excited to sponsor and participate in this year’s Make-A-Wish Foundation’s Walk for Wishes Events. The Walk For Wishes took place at Fairmount Park in Riverside, CA, on Saturday, April 11th and also at the Orange County Great Park located in Irvine, CA, on April 18th. eGumball had a significant turnout of employees, along with their family and friends.

April 20, 2015

How Your Business Will Succeed Using the New Google My Business

A photo of a laptop screen showing the Google My Business home website

By Nick K.

Google continues to consistently improve upon their applications and platforms. Whether it is enhancements to Google Maps, or their mysterious algorithms, Google does plenty to stay busy. However, that does leave plenty of opportunity for some Google applications and updates to be left in the dust, especially for Google My Business.

For those who are not familiar with the free application, its purpose is to help business owners access and analyze online data. Luckily, TekShouts! has done an effective job dusting Google My Business off and writing a simple how-to guide on not only how to set up your own business profile, but also why your business needs it in the first place.

April 17, 2015

Google and Yelp: Relationship Status? It’s Complicated

The Yelp Logo over a red background over a Google Logo with a blue background.  A white line of electricity separates them.
Is Google aiming to take down Yelp? Photo courtesy of techcrunch.com.
By Justin H.

Google and Yelp are two ever-growing tech giants that need to eat. A lot. Each company is constantly working to expand, only now it looks like there is only one seat at the dinner table. The relationship between these two dates back years and years, and has become increasingly more unsettling as Google continues to grow not only in size, but in trust, as well.

As Google keeps going back to the proverbial well that is the local search industry, Yelp finds itself behind the 8-ball. Yelp was originally founded on crowd-sourced reviews for local businesses, but its seat has gotten less stable of late as Google keeps turning up the heat in the local market.

But, why is there so much animosity? Isn’t there enough room at the table for both to eat and get along?

April 16, 2015

Innovator of the Month: Lars Rasmussen

Digital map innovator Lars Rasmussen gives a lecture in front of a blue presentation screen.

Who is Lars Rasmussen?

Lars has been a map enthusiast since 2003, when he co-founded Where 2 Technologies, a mapping startup in Sydney, Australia. After his company was bought by Google in 2004, Lars worked with an entire engineering team to create a tool that most of us use today: Google Maps. Though he left Google in 2010 to work for Facebook, he is still remembered as the top innovator for Google Maps technology.

After Google acquired Where 2 Technologies, they decided to make Google Maps an online platform that anyone could use. Between 2004 and 2010, Google continued to add other features to Google Maps, such as Street View, public transit routes, traffic information, and more.

April 15, 2015

Google Evolves in Mobile With Phone Service, Smart Wallet, and Google+

An Android phone with an image of the Android robot at the Google+ icon.
Original image from Tech Norms.

By Megan G. 

A shiny new algorithm isn’t the only thing Google has cooked up to stake its claim in this mobile revolution.  Here are some upcoming products that the company has in the works, as well as some tried-and-true projects, which currently support Google’s fight in our constantly evolving world of smartphones, tablets, and, most recently, watches.  

April 14, 2015

Tek This Out! Western Edition

A yellow light-bulb with the eGumball, Inc. logo on it with a grey background
Giddy up folks! Time to pack those stagecoaches and start saddling up because it is time to head out West to California to find some gold. That is right-gold!

For those who have been on Google within the past couple days, you might have noticed the Google logo has a rustic Wild West theme with a historic brown font, and a cowboy riding his horse in the hopes of making it rich in the West.

Once you see it, you might ask yourself, “Wait a minute, why is the cowboy heading east? Did he forget to check his compass before he started his great adventure?”

That’s not the case, because actually Google Doodles is celebrating the 155th anniversary of the Pony Express.

April 13, 2015

Google and Twitter: Feuding, Fusing, and Why Google+ is Involved

The Google+ logo next to the Twitter logo on a grey background.
Courtesy of thenextweb.com

By Lauren C.

Google: The Lovable Monopolist

If Google were in charge of Planet Internet, it would be deemed a mostly benevolent dictator. After all, there is no search engine that comes close to being a true competitor of this giant, and nobody that can compete with the 95% of advertising revenue that Google generates through AdWords. Nor can anyone match the effect that Google Maps has had on people all across the globe.

Like any strong leader, Google has changed its approach in the ever-shifting tech environment. Once disdainful of lobbying and politicking amongst the elite, Google now appears to have a heavy hand in the trough. It’s hard to blame them! When you’re that big and powerful, you have to make friends to stay that way.

Despite all of this, there is something that Google has struggled with: social media. Though Google+ is a useful tool for businesses-thanks to the fact that it is interlinked to nearly all Google platforms across the web, it has never been very popular as a communicative tool in a casual, Facebook type of way.

April 10, 2015

eGumball, Inc. Serves, Rallies, and Smashes its Way Through their Annual Ping-Pong Tournament

An orange ping-pong ball with an eGumball, Inc. logo on it sits on top of a blue ping-pong table.

By Nick K.

The overhead lights were turned on, the net was assembled, and the floors were cleared around the ping-pong table. There was the smell of new rubber on the ping-pong paddles and the echoes of shoes screeching across the floor.

Soon, there would be sights of the ball flying back and forth, as the crowd cheers on their fellow coworkers.

The eGumball ping-pong matchups were posted in the break room as employees gathered in anticipation to see what challengers they would face. Questions started to arise, would last year’s champion reaffirm his dominate once again? Or would there be a new champion? Only time would tell.

April 9, 2015

Tek This Out!

Monday, April 13th, is Thomas Jefferson’s birthday! The American Founding Father, third United States President and principal author of the Declaration of Independence was born in 1743, and died coincidentally on July 4th, 1826.

In honor of what would have been his 272nd birthday, here are 272 fun Thomas Jefferson facts!

Just kidding. There’s only three.

1. Jefferson is believed to be the first president to have a pet that lived in the White House. He was very fond of birds, particularly mockingbirds. His pet mockingbird Dick often sat upon his shoulder as Jefferson would hum to him while working.

April 8, 2015

Is the Competition Gaining on Google Maps?

A white flag with the Google logo and one with the Apple logo on a large map.  The flags have arms that are up in fighting positions.
By Justin H.

For years, Google Maps has had a stranglehold on the mapping industry. Whether you need to plan and plot your route, get turn-by-turn directions, or get a full 3D street view of your destination, Google Maps gets the job done. It is still the most popular smartphone app in the world.

However, we live in a “what have you done for me lately” world. Google Maps does not simply sit upon its throne and pound its chest without doing everything possible to avoid ending up like King Joffrey of Game of Thrones. The Google Maps development team still works to create the best possible product for its users.

In recent weeks, Google has unveiled a number of features, including Ocean Street View, the Google Ability Project, voice search, Google Maps for the human body, and, of course, Pac-Man. All of these outstanding features point to Google continuing upward, but the competition is ramping up its production as well.

Is Google’s grasp on the championship belt still as tight as it once was, or can these other mapping platforms throw them out of the ring?

April 7, 2015

Customer Question of the Month

By Megan G.

Tek Shouts! will be featuring a popular customer question of the month in order to keep all customers, as well as future customers, well-informed about Google Map Optimization. If these customers have a question, you might have the same one!

The question this week is:  “Why am I not ranking?” 

This is a common query for any business owner trying to get their company seen on Google Search and Google Maps.  There are actually a ton of factors that go into this. 

April 6, 2015

Tackling Google’s Mobile-Friendly Update With Public Speaking Tactics

By Megan G.

With the imminent rollout of Google’s mobile-friendly algorithm, a flurry of articles are being written on how to optimize for mobile.  We touched on the subject last week, highlighting key ways that small business owners can prepare for the Mobilocalypse. 

Today, I’d like to continue that discussion in terms of content.  I recently read an interview with speaker Steve Floyd on Search Engine Journal, in which they discussed some marketing strategies for local businesses.  The SEJ interviewer was impressed with Floyd’s success as a public speaker on content strategy.  This observation got me thinking.

It isn’t too farfetched to equate effective public speaking with marketing strategy, considering that giving a speech is a form of self-marketing.  It’s all about professional presentation and serving your audience (or, in the case of business, your customers). 

April 3, 2015

Mobilegeddon: Bracing For the Next Big Google Algorithm

By Lauren C.

The fact that our lives can be planned and executed through a simple hand-held device can seem unreal to even the most savvy tech nerds. Most businesses have realized that mobile search is an increasingly global phenomenon, especially in terms of conversions and sales. However, certain businesses have been unable to keep up with the rise in mobile Internet usage, and consequently have not properly tailored their websites to a more mobile-inclined crowd.

April 2, 2015

[INFOGRAPHIC] Easter Google Search Trend Results

Just like for Halloween, we decided to analyze the Google trends for web searches made during Easter in 2014. We used four popular keywords and saw which states looked up those terms the most. Here's what we found!

About eGumball Inc.: eGumball Inc. is a Google Maps Marketing company based in Irvine, CA. Incorporated in 2007, eGumball assists local businesses by increasing their online presence on Google Search and Google Maps.

April 1, 2015

eGumball, Inc. to Sponsor Make-A-Wish Foundation Walk For Wishes!

Photo provided by Make-A-Wish
eGumball, Inc. is stepping up their community service involvement for 2015 by sponsoring and participating in this year’s Walk For Wishes Event. They will be sponsoring the Walk For Wishes Events taking place at Fairmount Park in Riverside, CA on Saturday April 11th, as well as the Orange County Great Park event located in Irvine, CA. eGumball plans on a large participation rate of employees and their family members for the Irvine Walk, which will take place on Saturday April 18th

This is the first year that eGumball is sponsoring both Walk For Wishes Events, and they are excited about sponsoring future Walk for Wishes events. The Make-A-Wish Foundation is thrilled about this year’s family-friendly event in which participants have the opportunity to help make wishes come true for local children diagnosed with life-threatening diseases. There will be ample opportunities for participants to meet many of the Wish families and to hear all about how their wishes have been granted!