January 5, 2015

Hop on the “Forgotten” Bandwagon

By Nick K.

A few months ago Megan G. covered “The Right To Be Forgotten.” For those who would like a refresher, you can check it out here. The article discusses how European branches mandate Google to allow irrelevant and out-of-date information regarding an individual to be removed from their SERP. More recently, Bing and Yahoo have both decided to join the “The Right To Be Forgotten” bandwagon, as well. Let’s hop aboard and see where it’s heading.

Bing and Yahoo Search’s Right To Be Forgotten (RTBF) requests were made available in Europe last July. According to The Guardian, Bing has recently started responding to requests within the guidelines of the European data protection authorities. Both Yahoo and Bing recognize that reviewing each request will be a long and grueling process, but Yahoo and Bing want to ensure that each request they receive satisfies both private interest of the individual and allows for free public expression.

So far, the amount of requests that Google has received are significantly higher than those received by Bing and Yahoo Search. The request process for search removal on Bing will be similar to how requests are filed with Google. According to Digital Trend, it is unclear if Yahoo Search will follow Bing’s request for removal process, or if they will act on their own.

According to ZD Net, Google has garnered over 174,000 requests, while Bing has received fewer than 700 requests for removal. As of now, it is unclear on how many requests Yahoo Search has received.

All in all, search engine search removal is definitely happening on a larger scale in Europe and has the potential to expand to the rest of the world. It will be interesting to see how search engine results will be handled as we move forward into the New Year.

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