Google always seems to be the default method of exploring a search query. Whatever happened to the other search engines on the Internet? Surely, there must be a few other search engines that aren't always brought up in conversation, such as Bing and Yahoo Search. Surprisingly, Yahoo Search is the long lost search engine that many do not consider when it comes to search engine optimization.
Yahoo Search is the 3rd most popular search engine online, ranking far below Google in the search popularity contest. However, Yahoo Search has scored a major victory by landing a deal with Mozilla Firefox by becoming the default search engine and also merging with Bing back in 2009. Since Yahoo Search is now powered by Bing’s search index and Microsoft’s AdCenter, webmasters and small business owners should follow Bing guidelines in order to fully optimize for Yahoo Search.
Here are some guidelines on how to optimize your website for Yahoo Search:
Old Fashioned On-Page SEO
Bing and Yahoo have old-fashioned guidelines in regards to on-page SEO factors. They place a crucial emphasis on keyword research, meta descriptions, and consistent page titles for overall page rank. In addition, social media activity influences search engine page ranks.
Age Before Beauty
Bing and Yahoo both rank websites depending on the age of their domain. According to One SEO Company’s website, The Yahoo indexing bot does not even consider crawling through a website for at least 3-4 months. Yahoo and Bing have done this to reward those who have grown their website through organic search.
Appreciation for Links
Bing and Yahoo both appreciate the use of links within your website. They encourage users to implement backlinks and outbound links. According to Entrepreneur’s website, Yahoo and Bing believe’s the more backlinks, the merrier, as long as they are links to credible and relevant sources.
Favor to Local Searches
Bing’s search index plays favor to local searches and small businesses. According to Hubspot, when
a user conducts a search on Yahoo, the search index gives preference to the most precise answer to the query, which isn’t always the largest business in town. This gives small businesses an advantage to optimize for Yahoo and Bing, as long as they choose to a specific industry category and detailed descriptions of their services.
Yahoo Search might not be as popular as Google, but effectively optimizing for it can help your small business gain a competitive advantage by adding potential customers. With the large quantity of people using search engines to browse the Internet, the slightest of advantages could prove beneficial for the growth and success of your business.
Would you consider optimizing your website for Yahoo Search? Feel free to share comments below!