December 15, 2014

The Secret Behind Bing’s Algorithm

By Nick K
In case you missed it, Mozilla Firefox has designated Yahoo as their new default search engine. Since Yahoo search is powered by Bing, and there has been a significant increase in Yahoo searches and Bing searches, optimizing your web content for Bing appears to be a worthy investment to make.

Bing’s web content criteria used in ranking web pages can be classified into 3 categories:

1. Authority
Much like Google does, Bing also has filters to determine how trustworthy a website is. Bing rates a website’s trust score by analyzing social metrics, website author rank, citations, and the consistency of author identity (Beymour). Bing’s algorithm also favors content that is from well-credited, authoritative sources when the webpage centers on specific query subjects.

2. Utility
Bing grades the quality of websites based on how pertinent and relative it is to search queries. Businesses that create credible, trustworthy content will rank higher on search results pages. According to Search Engine Land, Bing prefers to see videos, images, and graphics on a page as opposed to just text. In addition, Bing acknowledges that users will recycle others’ content, but Bing is looking for unique versions of that content. Bing disapproves of users who simply copy and paste the information and claim it as their own.   

3. Presentation
Bing will reward websites who share relevant, easy-to-read information. Bing prefers your website to be easily navigable and well-structured. The advertisements on your website should not be overbearing and distract the user from your content. Bing officially said that they would support websites who provide relevant ads and properly place them carefully, in a way that does not obstruct the users overall experience.  

Quality of content is still one of the top ranking factors for search engine optimization. Bing sharing insight on their algorithm is a step in the right direction to further improve the quality of web content on the Internet. eGumball can assist you with your Bing optimization.

Would you consider implementing Bing optimization based on their release of their page ranking factors? Feel free to share your thoughts below. 

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