|Photo from The Keep Calm-O-Matic|
By Megan G.
With all the jargon and stats that go along with the work of search engine optimization, we can often forget how enjoyable it can be! Marketing your business can be a tricky task, but it doesn’t have to be a total grind. I have listed three concepts below, using the handy-dandy acronym, “F.U.N.”:
F is for forensic research.
U is for user experience.
N is for networking.
Forensics, in SEO and Beyond
I know that “research” is the last thing you want to hear when you think about having fun, but bear with me. These investigative practices will help you find your company’s obstacles and conquer them.
First, let’s talk about forensic SEO, which can be extremely helpful after the rollout of a new Google algorithm update. This type of SEO focuses on finding poor SEO practices: repetitive keywords, harmful backlinks, etc. Problems like these cause web ranking penalties, and you need a diagnosis before you can move forward with standard optimization. Check out this free trial of Neil Patel’s website, QuickSprout, which analyzes your website and highlights areas that could use improvements.
For further forensic research, your company must keep up with the latest search engine practices. Stay updated with professional SEO blogs like Tek Shouts!, as well as blogs that discuss your specific business category. Pick apart that content with your mental tweezers, and understand your virtual business environment. Find out how your competitors’ web content succeeds, and why they fail. SEO’s constant changes make this an exciting field, and a competent grasp is essential for the small business owner.
The UX Effect: How to Improve User Experience
Many potential clients will initially experience your company as a website, but how do you present optimal customer service through a computer screen? First, make your web content informative, easily navigable, and aesthetically-pleasing. If your website is entertaining and simple to peruse, then you have offered a top-notch user experience (UX). This online accessibility parallels the approachability of real-life customer service reps.
Your website, social media profiles, and company directory profiles need more than text to foster traffic. This is a great opportunity to work out those content marketing muscles and use your web content resources more effectively. Take Vine for example: it has become a commercial playground for companies such as The Home Depot, Lowe’s, and Gap. They use their 7-second videos for helpful tips, short commercials, and even customer-made videos about their products. Target uses Pinterest to showcase bright photos of their selection. Starbucks uses Instagram to mirror their customers’ Starbucks’ cup and café pictures. For your small business, a photo of your employees celebrating Thanksgiving at the office can be a virtual smile, and conducting a customer satisfaction survey can be a digital handshake.
Think visual. Think interactive. Think about connecting with your customers on a personal level.
They Tried to Make Me Join a Network, but I Said No, No, No…
…this cannot be your mentality when it comes to networking. Turning your business into a virtual hermitage will not lead your company towards sustainability. It’s all about who you know! Let’s talk about a couple of more professionally-centered websites: LinkedIn and BizSugar.
LinkedIn probably doesn’t surprise you, but its value cannot be understated. Not only can this network establish you as a professional, but its many groups provide ample opportunities to cultivate personal, business relationships. Friendships that you build within your industry must be about providing relevant, helpful information, as well as establishing yourself as an expert in your chosen field. Business has a competitive heart, but making personal connections with the right people can lead to more success than being the enemy of everyone.
BizSugar is a small business news site built for marketing experts and small business owners alike. They post articles with tips, tricks, and news applicable to small businesses. This website is less about promoting yourself as it is about maintaining thoughtful discussions, but if your company produces a high quality blog, then BizSugar is a great way to promote it. Another enjoyable part of the site is their “Success Stories” page, where you can read articles about small businesses overcoming failures and besting their competition. BizSugar hosts a positive, informative environment that can serve as a great resource for your forensic research.
There you have it! These three concepts can help make marketing your company a fun and productive experience. Stay tuned for more SEO and marketing tips from Tek Shouts!
If you’d like us to elaborate on any of these concepts, let us know in the comments! If you enjoyed this article, please feel free to give us a +1 or click subscribe at the top of the page.