By Nick K.
How on Earth did Buzzfeed gain so much popularity in such a short time? The website was introduced in 2006, and certain critics considered the site a rip-off of Facebook. Though many experts doubted that Buzzfeed could become successful, it is now considered a social media giant.
1. Lists are King
In general, people prefer to read a list because it is quick, fast, and convenient for them. Lists provide the instant gratification that readers seek. Buzzfeed content rarely strays from its listing format. According to Wired, readers want high quality content spoon-fed to them. Unfortunately, people will not take the time to read through blog posts that are several pages long, rather than blog posts in list form containing key points.
2. Pictures tell the Story
Words can only tell so much, while a picture can tell over a 1000 words. Photos are a great way to break up large chunks of text, and keep the reader engaged throughout the post. Visual readers, this one is for you!
photo from: favim.com
3. Short and Sweet but to the Point
The concept of “short and sweet” goes hand in hand with creating a list. The list’s key points can contain details, if necessary, but writers should use fair judgment when creating an article using lists. Lists should be long enough to prove your point but short enough to keep the reader engaged.
Photo from: Samuel G. Photography
4. Readers must not be Afraid to share Content
The author’s intention of posting an article online is for it to be shared by readers without the fear of criticism. Buzzfeed ensures that all content they post will not cause their readers to feel stupid or embarrassed for sharing it, (Ektron).
Quote from: QuotesWorld.org
5. Allow Readers to React
Readers should feel a connection to the article when reading it. People have similar experiences or ideas of their own which they are eagerly willing to share via comments. Buzzfeed gives ample opportunity for readers to do so, whether it be sharing a funny story or personal photo. This activity increases the positive interaction in the reader community, and so creates a space where users will want to return.
Photo from: QuickMeme.com
6. Cater to Mobile Users
People browse a vast majority of the Internet and read articles on their wicked cool smartphones. If an article doesn’t load properly or requires users to scroll from side to side to view the article, the likelihood of people reading the entire article is lowered. Buzzfeed has their website optimized for mobile users, making it easy to scroll through on any mobile device.
7. Call-to-Action Headlines
READ THIS SECTION. If you are going to read at least one key point of this article, why not read the section about call-to-action? It contains important information on why the headline will be a smashing hit. The headline must bedazzle readers and strike interest for readers to view the article.
Photo from knowyourmeme.com
Buzzfeed definitely has a winning formula when it comes to creating viral content: searching for mildly popular content that has strong potential to be improved upon. Hopefully the mildly popular content will transform into a top, trending, viral article.
What other content marketing tips can we learn from Buzzfeed? Please feel free to comment below.