Last week, I explained the trust factors in Google’s Pigeon algorithm. Now I want to discuss Google’s Penguin algorithm. Released in 2012, Penguin was designed to eliminate spam sites from Google’s web index, specifically sites using keyword stuffing and link schemes.
Keyword stuffing is a black hat SEO strategy used by spammers whereby a large number of unnecessary or irrelevant keywords are added to a site’s homepage in order to trick Google into including it in search results unrelated to the site’s content. These additional keywords are often camouflaged by altering their color to match the page background. In this way, a disreputable loan company might be able to include its site in a search for bicycles or hamburgers.
Not only will links created with these sorts of schemes damage your trust ranking, but links from sites that use them are also damaging. If you have any of these untrustworthy links to your website, remove them or disavow them. If you are uncertain what links are considered spam and which are not, your best solution is to contact a reputable SEO company, like eGumball Inc. They can help you manage your site and generate trustworthy links that will improve your Google ranking.
Have more questions about links or rankings? Leave them in the comments!