By Justin H.
We have all Googled ourselves at some point out of curiosity. Tek Shouts sheds plenty of light on how SEO can help your business, but we have yet to explore how SEO can be applied to people for their own personal benefits. Not everyone is a business owner, but how you show up in Google rankings still matters. For reference sake, we are going to call this method “Self-EO.”
SEO is a valuable tool for bloggers and job seekers who are simply trying to develop their own brands. Googling your own name is much more than a periodical checkup to see how famous you are. Online search engines have made us all a little bit famous, and with the prominence of social media, how and where you rank online is as important as ever.
The Huffington Post measured that 80% of employers Google prospective employees prior to potentially bringing them in for an interview. Suddenly, those pictures from that one night in college don’t seem so amusing anymore. Another Huffington Post article noted how 70% of recruiters have also rejected an applicant due to what they have found online about them. Luckily, this is a correctable problem that can be mitigated by using proper Self-EO techniques.
All internet users have to assume that anything they post online will be there forever. Knowing that employers will not hire a candidate due to online findings, it is important to develop a track record of appropriate internet behavior. You are at an advantage if you have a common name, such as John Johnson. However, if you are like me and are the only person with your first and last name in the entire country, then the odds of something unfortunate you posted online resurfacing are greater.