March 28, 2016

Why Local SEO Eludes Us…And What We Can Do About It

A commuter, searching for the local coffee shop to start his morning. Local marketing is all about mobile.

By Megan G.

The primary goal of online marketing agencies is to get clients found in Search. Agencies with local focus, such as eGumball, Inc., do so by implementing tools like Google My Business and other local directories. However, traditional modes of SEO (search engine optimization) might not be enough to rank locally, thanks to the ever-increasing presence of mobile tech.

March 23, 2016

Quote of the Month: How to Deal with Stress in the Workplace

“There are three solutions to every problem: accept it, change it, or leave it. If you can’t accept it, change it. If you can’t change it, leave it.”
 – Unknown

By Megan G.

Good day, readers, and welcome to March’s Quote of the Month! We have all dealt with stress-inducing horrors at some points in our lives, and it’s at times like those that I find the above quote so comforting. 

Especially when it comes to your work environment.

March 21, 2016

SMB Guide: The First Step in Local Marketing Strategy

Google My Business logo. Image from Google Play.
By Megan G.

Dear Small Business (SMB) Owners,

Online marketing is easier than you think. It’s not the complicated, behind-the-scenes SEO mumbo jumbo that you might be worried about, even if search engine optimization is partially a background process and an important part of online marketing strategy. 

The thing is, it’s not everything when it comes to ranking. More importantly, background SEO isn’t something that you have to do. Let’s stick to something that the business owner who is perhaps less-than-tech-savvy can do when it comes to digital marketing. (By the way, if you weren't aware, SMB = "small business"). 

When it comes to managing your digital marketing campaign, the first step you should take is to make a Google My Business profile for your company.